How Blogging helped me find Readers and sell Books

It seems that many authors think that if they are not writing a book, it’s a waste of their time. For instance, producing a blog. If you are an author who thinks that way, I suggest you think again, and learn how to blog properly.

To make a point, I’m not going to start out talking about blogging. I’m going to mention poetry. Back in the early 1980s, I fell in love with writing poetry when I took a summer workshop from a Pulitzer Prize winning poet while I was working toward an MFA in writing.

I have never earned any money from my poetry, but I write it anyway and post my poems on Authors Den. The 124 poems I’ve posted there have had almost 80-thousand views. My latest poem, Smartphone, has had more than 50 views so far, and I posted it this week.

My fifty-five articles on Authors Den have had almost 50-thousand views, and the fifty-two news pieces I posted there have had more than 23-thousand views.

In fact, the excerpts of my three books on Authors Den total almost 72-thousand views.

There’s also one short story, and it’s had 1,917 views. I also published A Night at the Well of Puritya finalist in the 2007 Chicago Literary Awards—on one of my blogs where it’s had another 125 views.

The idea behind all of this free stuff that I write is to attract readers who might decide to buy and read one or more of my books, and I also enjoy doing it.

But the Authors Den stats are nothing compared to the views on the Blog I launched to support my first book, My Splendid Concubine, a novel that’s sold more than 20-thousand copies. has 7,481 followers and more than 500-thousand views. In fact, I can track the before and after sales of the novel this blog supports as part of my branded internet author platform.

As I’m writing this post, iLookChina currently has 1,897 posts, and I wrote most of them. So far, for 2014, the site averages 239 views a day. I launched iLookChina in late January 2010, but Concubine only sold 221 copies its first year in 2008, and to promote the book that year, I was on 31-radio talk shows as a China expert, held several author events in local brick-and-mortar bookstores, and conducted two book-blog tours—but I wasn’t blogging.

How has blogging translated into sales of My Splendid Concubine? Well, by the end of 2010—after I had written and published more than 1,000 posts on iLookChina, Concubine sold 2,375 copies that year—more than four times the combined sales of the first-two years. In 2011, Concubine sold another 4,641 copies, and in 2012, four thousand one-hundred-fifty-eight sold, and more than five thousand in 2013.

In addition, in 2009, before I launched, Concubine sold only 341 books for an average of 28 a month—that’s less than one a day. Over the years, I’ve launched several other blogs and published two more books, a thriller called Running with the Enemy, and a memoir called Crazy is Normal, a classroom exposé.

There’s another benefit to writing more than just books. The more an author writes—even Blog posts or poetry that readers may view free—the better the author’s writing becomes, and when I took an all-day blogging workshop from Bill Belew through the South Bay branch of the California Writers Club in late 2007, Belew said we can write a Blog and eventually turn what we write into a book.

What I don’t do on my blogs is write that much about me, my writing habits, or my books. This post is one of the exceptions. Instead, I focus on China, its history, its politics, its culture and its people. For the blog, The Soulful Veteran, that supports my thriller, I write mostly about war, combat, military issues, PTSD, etc. For my third book, a memoir, I write about teaching, public education, children and parenting at Crazy Normal.  Then there’s this blog, Lloyd, where I write on any topic that strikes my fancy. I’ve even written about Growing up with Oranges.

After every post I publish, there’s a line that separates the post from a short bio of me and a blurb about my books with links—scroll down to see what I’m talking about. To learn more about how to Blog properly, I suggest you start out by watching the two videos from Bill Belew that are embedded in this post. Because Belew taught me how to blog, why not let him teach you too?

This presentation explains how to overcome the obstacle to getting started with your blog and web site. Bill Belew is an SEO and web traffic guru – a real one. No fancy tricks. Just long hard and long lasting effort.

In conclusion, if you read this far, thank you for visiting. You may never buy or read one of my books, but you might tell someone about this post who will. Think about it.


Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves


Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

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One response to “How Blogging helped me find Readers and sell Books”

  1. Very good article. I am dealing with a few of these issues as well..

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