Are you self-published? I am!

Most people I meet don’t ask me anything, because they are often too busy talking about their world, but if they do ask what I do, I tell them I’m an author and a retired teacher. I might also talk about serving in the U.S. Marines and fighting in the Vietnam War, an experience that’s embedded forever inside my head.

Once I mention I’m an author that sometimes leads to other questions. Then there are the few who ask the question that’s the title of this post.  Recently I stopped by a coffee house and had a conversation with an attractive young lady. You might not consider her young. She was 58, but I’m 71 and to me, she’s young.

By the way, I can start a conversation with anyone or anything if the mood’s there.  I can even talk to my computer screen, car or me, and sometimes I answer me. If you spend as much time as I do alone in front of my desktop computer writing like I’m doing now, it makes sense.

The lovely young 58 year old asked me if I was self-published.  When I told her yes, she changed the conversation and talked about her passion for acting and that she had an agent but never earned enough from acting to support her and her children, so she waited tables, and with a master’s degree eventually went into teaching the same subject I taught for several decades.  Teachers are underpaid, but they are paid better than waiting tables. I know because I’ve had jobs in restaurants, and I was also a public school teacher for thirty years.

I woke up the next morning after that conversation wondering what others might think success means for a self-published indie author compared to traditional authors, and I ended up writing this post.

The Guardian in Stop the press: half of self-published authors earn less than $500 reported “It shouldn’t have surprised me that 75% of the royalty pie is going to 10% of authors: that’s life in many industries”

In fact, according to How Much Do Writers Earn/ Less Than You Think from Publishing Perspective.com, 20 percent of self-published authors earn nothing, zero, zilch, and the next 60 percent earn less than $1,000. Traditional published authors do a little better but not enough to be impressive. About 18 percent earn nothing and another 35 percent earn less than $1,000 annually.

Study the chart following this paragraph and you’ll discover that not too many authors (1 to 3 percent) earn more than $100,000 annually, and it doesn’t matter if they’re an indie or traditional author.

annual-writing-income-by-author-type

There are also terms that rank authors. For instance, there are midlist authors and bestselling authors.  My former wife of 15 years is a bestselling author with 8 books published in more than thirty languages, and her work has sold more than a million copies in English alone. While we were married, I edited many of those books before they went to her publisher.

However, the vast majority of titles published are midlist books, and by definition, I’m a midlist author. My  books have sold more than 22,000 copies earning me about $40k since January 2008, and more than 43,000 have been downloaded  during free giveaways I paid hundreds of dollars to advertise though BookBub and eReader News Today.

Then there were the pirates. Back in 2008, I was told that my first title, “My Splendid Concubine”, was the #1 downloaded pirated book of the month or year. I have no idea how many of the pirated versions were downloaded, and it doesn’t bother me because I don’t think most readers that download pirated books to save a few dollars would spend money to buy books anyway, but maybe if the pirate liked the book, they’d tell a friend who actually buys books instead of stealing them.

In addition, according to Janet Reid, Literary Agent, you have to sell more than 20,000 copies to be noticed, and The Guardian reported that the median earnings of professional authors fall below the minimum wage. I’ve sold more than 20,000 copies, but no one seems to have noticed me yet. Does that man Janet Reid is wrong?

For the last seven years, I’ve earned an average of about $5,500 annually from my writing, and that’s about half of poverty wages if you have no other income. I have several other sources of income, because I worked for 45 years, fought for my country, invested, saved, and planned. Even though I’ve been writing books and learning the craft of writing since 1968, I didn’t hold my breath waiting for fame and fortune to walk in the door.

If you go back to the chart above, you’ll discover that even those poverty wages as an author put me in the top 10 percent of indie self-published authors and the 75 – 80 percent bracket for traditionally published authors. That means my work has sold more copies and earned more money than 75 percent of traditional published authors, but there are still critics out there that consider self-published indie authors losers and posers. I think the lovely young 58 year old I had a conversation with in that coffee house was one of them. She might have asked me other questions, but I don’t remember if she did.

What about all those indie and traditional authors that don’t sell well? How do we judge the quality of their writing when we don’t have the time to read that many books? After all, it takes time and effort to write a book. You don’t do it in the time it takes to stick a piece of gum in your mouth. It can take weeks, months, and years. It took me almost 10 years to write my first published novel, the one that’s earning me most of my money as an author.

Another way to judge the quality of an author’s work is reputable literary contests. Most charge an entry and/or reading fee, but that doesn’t guarantee an author’s work will pick up an award,

Predators and Editors strongly advise writers to enter only those contests without a fee. What do authors do when there are literally hundreds of writing contests but most of them charge reading and/or entry fees? I wrote about that in: Is it wrong to pay an entry fee to a literary contest?  Over the years, my work has picked up a number of awards from literary contests that charged fees where about 95 percent of the authors that submitted work and paid the same fees didn’t earn any mention of their books.

Then there are reader reviews. For instance, Amazon. The 3rd edition of my 1st book has a 4.2 average with 292 customer reviews. My second title has 3.9 with 19 reviews; the third title is a memoir and it has 29 reviews with a 4.4 average, and my last title only has 5 reviews with a 4.0 average. No matter how hard I try, it hasn’t been easy finding readers for my last novel. It doesn’t help that every time I write a book it’s in another genre. That means I have to hunt for another audience of readers that might want to read it. I’ve also written about Authors Finding Readers where I explain why it isn’t easy to find readers.

But last Friday when I was asked if I was a self-published author by that attractive young 58 year old, and I said yes, there was no follow up questions so I didn’t bother to tell her my work had sold more than 22,000 copies, more than most authors, indie or traditional, will ever sell.

How should authors be judged – by the quality of their work or the number of sales or maybe a mixture of both? What do you think?

___________________________

Lloyd Lofthouse is the award-winning author of My Splendid Concubine [3rd edition]. When you love a Chinese woman, you marry her family and culture too. This is the unique love story Sir Robert Hart did not want the world to discover.

A1 on August 26 - 2016 Cover Image with BLurbs to promote novel_edited-1

Where to Buy

His second novel was the award winning thriller Running with the Enemy followed by his award winning memoir Crazy is Normal. His 4th novel is the award winning The Redemption of Don Juan Casanova.

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The 1.6 Ton Concrete Stairway Procrastination Project

One challenge living in a house built on a steep hillside offers is erosion. From the street to the top of the property, I’ve estimated it’s about seven stories or seventy feet of elevation gain.

The erosion I’m talking about had washed enough dirt away from the southwest foundation of the house over the decades to expose the bottom of the concrete and allow the ivy to grow under the house in addition to letting rats move in too.

The erosion, ivy and rats led to this concrete stairway project on the southwest side of the house that I started on April 10, when I cleared away the thick ivy and ended almost four months later on August 1, 2015, with a 2nd coat of stucco in those areas where there were no steps or sidewalk. To show what I’m talking about, I’ve included nine photographs after the text of this post.

There is a double explanation for adding the word procrastination to the title. One reason is that I’ve known for several years that this job had to be done, and the second was that it was a great excuse to escape Twitter—my experience is that when you spend too much time on Twitter, it squeezes all the energy out of your brain until it refuses to function—and working on the rough draft of my next novel, The Last Sorcerer.  The next image is a working cover for the first book in a planned five-part series.

Book One on July 20 - 2015

In total, I worked on the concrete stairway project for nineteen days and 63 hours for an average of about 3.3 hours on each working day. When I started, I thought I’d be able to work the long 12 to 16 hours days of hard labor I worked when I was age 30 – 40, but I quickly learned that wasn’t going to be the case. At almost 70, when you work this hard, you quickly feel the damage age contributes.

The first damage was to my elbows from swinging a pick and sledge hammer to break up the hard packed clay—clay soil is difficult to work in dry or wet. I solved this later by using a heavy duty hammer drill and a wide chisel bit.

After that first and last 6-hour work day on April 14, I took a two-week break to let both elbows recover. The damage to the right elbow was worse than the left one. On April 15, I couldn’t move that arm or hold a pen to write, and it took the next fourteen days before I felt it was safe to continue working on the project.

Eventually, on May 22, I visited Big-5 and bought two, one-piece neoprene Pro Elbow Support sleeves that dramatically helped speed up the healing process and alleviated the pain so I could get back to work more often. I still don’t know why the elbow supports worked but they did.

By the time I finished the project, I had poured 19 bags of gravel that weighed a total of 950 pounds and mixed 41-bags of concrete (2,260 pounds based on dry weight). I have no idea how much that concrete weighed once it was wet, but I carried it up the hill in buckets from the mixing pan.

The receipts for the project reveal that I made thirteen supply runs, and I did not add in the hours spent driving to Home Depot to buy the material necessary to finish the work. If each supply run took 2.5 hours (a guestimate), then that added another 32.5 hours bringing the total to almost 96 hours.

Here are the nine photographs that show several stages of the project from near the beginning to the end, and writing this post gave me another excuse to avoid working on the last chapter in the first novel of The Last Sorcerer series.

Stairway Project One

Stairway Project Two

Stairway Project Three

Stairway Project Five

Stairway Project Six

Stairway Project Seven

Stairway Project Eight

Stairway Project Nine Stairway Project Ten

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

IMAGE with Blurbs and Awards to use on Twitter

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy followed by his award winning memoir Crazy is Normal . His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

Promoting the Same Book for Seven Years—info for authors

First—a brief history of my first novel (I’ve published four so far and have started a fifth that I plan to turn into a series).

I started researching and writing “My Splendid Concubine” in 1999 (total copies sold to date are almost 21,000).  During that time, we visited China nine or ten times and traveled extensively throughout that country doing research. Concubine, after a stack of printed revisions almost as tall as I am—I was six-foot-four but as we age, we shrink—the novel’s 1st edition came out in December 2007, and it sold 562 copies in its first two years. In 2010, the novel went through more editing and revisions, and then the 2nd edition came out with a new cover. Between 2010 and 2013, the 2nd edition sold more than 11-thousand copies. The 3rd edition, after more editing, revisions and another new cover, came out in 2013 and has sold more than 9-thousand additional copies and is still selling.

During those seven years, Concubine was promoted in several local brick-and-mortar book store author events, through thirty-one traditional talk radio shows where I was a guest expert on China, and three book blog tours in addition to two BookBub ad campaigns: one in 2013 and another in 2014.

What follows is a brief report of the most recent $0.99 promotion of My Splendid Concubine from April 13 – April 19, 2015.  When that promotion ended, I submitted a price increase from $0.99 back to $3.99, but as I’m writing this post, I see that Amazon has kept the price at $0.99—and it has now been more than five days since the official promotion ended.

Starting Sunday, 4/12, I pinned—after I made sure that price had been dropped by Amazon and Draft2Digital—a Tweet promoting the sale to the top of my Twitter page and tweeted fresh tweets to support the sale several times a day in addition to the pinned tweet that was always there.

To discover how to pin a Tweet to the top of your Twitter page so that it’s what everyone sees first when they visit, I’ve included this video from YouTube that explains how to do it.

When I checked my Twitter Analytics page (I’m not sure you can open this link), it turns out that the Tweet that promoted the sale (the pinned tweet) was the Top Tweet for the last 20 days with 4,178 impressions (number of times users saw the Tweet on Twitter—I have no idea how they measure that). Using Twitter analytic, I learned that the same pinned Tweet was Retweeted 54x, the image was clicked on 7x and the link that led to Amazon was clicked 5x, and that was just the pinned Tweet.

I have no idea how many times all of the other promotional tweets were seen. For instance, I found one of the same Tweets that was not the pinned version, and it was viewed 904x and engaged 23x. Engaged means the number of times a user has interacted with a Tweet, and I probably posted the same Tweet three to five times a day during the sale.

But what about the four ads I ran with The Fussy Librarian, Choosy BookwormeReaderNewsToday and Riffle?

The price drop to $0.99 was submitted on 4/11. Note: Seven copies sold for the full price at $3.99 between 4/1 through 4/4.  No copies sold between 7/5 – 7/10.

Sales by Date During the Promotion

  • 4/11 – 2
  • 4/12 – 20
  • 4/13 – 29 (two ads ran: The Fussy Librarian and The Choosy Bookworm)
  • 4/14 – 50 (one ad ran: eReaderNews Today)
  • 4/15 – 14
  • 4/16 – 13 (I think the ad from Riffle ran—a site with a high Alexa rank in Canada—but there were no sales from Canada during the promotion, and I’m not sure if the ad ran the day it was scheduled, because I never saw it even though I searched.)
  • 4/17 – 3
  • 4/18 – 3
  • 4/19 – 3
  • 4/20 – 1 (I submitted the price change from $0.99 to $3.99 at 7:30 AM)

During the same time span as the Concubine promotion, my other three books sold 12 copies at the full price of $3.99.

The result: More than 160 copies have sold so far in April for all four of my books—but most of the sales were for “My Splendid Concubine”. The total number of sales for January, February and March were 148 or an average of 49 copies a month. I think that an increase of sales of more than 326% for April was a success.

 
I think exposure is more important than profit. If the work is worth reading, the exposure might lead to those profits in the future.

For instance, Amanda Hocking didn’t earn much money or sell many books for her first eight years as an indie author, and then her sales went viral making her an internationally known author and a millionaire.  For those eight years, Hocking worked part time jobs for poverty wages, and lived at home with her mother who nagged her relentlessly to get a real job that would support her. Hocking said she worked really hard developing her social media platform. I wonder if her mother is nagging her today.

In May and June, my 4th book, The Redemption of Don Juan Casanova, will be going on a book Blog Tour with a $0.99 price drop from $3.99 in addition to plans to run ads on several sites, for instance, BookBub (if the ad request is accepted), Fussy Librarian, and eReaderNewsToday.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

 Covers for first 3 novels

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A Book Cover Must Make a Promise, and the story must Deliver it

How important is a book’s cover? Well, for an answer, The Midwest Book Review rejects books submitted for review if the cover doesn’t measure up to traditional industry standards. Midwest reviewers do not bother to open those books. They go in the recycle bin.

On Saturday, January 10, 2015, I attended the January meeting of the Diablo Branch of the California Writers Club to hear a presentation by Jim Azevedo, the Marketing Director of Smashwords. The title of his presentation was “The Secrets to Ebook Self-Publishing Success”. With a Power Point Presentation that had 72 screen shots, he focused on ten secrets, and the one that grabbed my attention was #2, Creating a SUPBERB cover image.

It was soon obvious to me that a book’s cover was probably one of the most important steps to publishing success after writing a riveting story that is professionally edited, because more than 26% of the presentation focused on the importance of an attention grabbing book cover that makes promises about the story.

Azevedo provided a case study of one cover that went through four changes. During the metamorphosis of this book’s cover from dull to boring, then interesting to sexy and hot, it was barely selling.

It wasn’t until the sexy and hot fourth cover in the sixth month that the novel took off and became an Apple iBoostore #5 bestseller, and today the book has been a New York Times Best Seller and is still selling well on Amazon—when I checked while writing this post, it was ranked #466 in competition with more than 12-million titles on Amazon.

The book I’m talking about is Playing for Keeps by R. L. Mathewson, and on Amazon it currently has a 4.5 average from 1,128 customer reviews. If you check out the paperback, you’ll discover cover number three (there were two clovers before #3 that are not worth seeing).

What does that #466 rank mean? The one-time “My Splendid Concubine” hit #56 on Amazon, it sold more than 2,000 copies in 24 hours. On January 13, Tuesday, the same novel sold three copies and was ranked #114,722.

Anyway, Smashwords’ Jim Azevedo got me thinking. The cover of my second novel, Running with the Enemy, wasn’t promising what readers would find in the story compared to the winning book covers that I saw in the presentation.

Now I have generated several choices to replace the current second e-book cover of “Running with the Enemy” (the paperback still has the first cover), and anyone who leaves a comment and votes helping me select the best cover will be entered in a drawing for a free e-book copy of the novel (or a paperback if the winner prefers one and lives in the United States). If the winner already read it, that’s okay. I’ll send the winner of the drawing a copy of my next novel when it comes out in a few months—“The Redemption of Don Juan Casanova”. It’s with the copy editor as I’m writing this Blog post and the cover is pretty much a done deal—I hope. And if the winner doesn’t want to read these two novels because they offer the theme or genre the winner prefers to read, then I will offer an Amazon “Give as a Gift” equal to the full price of the e-book.

If you decide to take part in helping me select a better cover for “Running with the Enemy”, there are four choices. Please indicate your choice in a comment. Thank you. To help you make a choice, I’ve copied after the five new cover choices the most helpful review on Amazon in addition to what a Writer’s Digest Judge said about the novel. In addition, if none of them work better than the current e-book cover, then I will return to the Adobe Elements editor and get back to work. The drawing for the winner will be held on February 1, 2015.

FIRST ROUND OF CHOICES

Resized and Low Res 4  Covers for Voting on 1-17

“Lloyd Lofthouse describes his book Running with the Enemy as a memoir that evolved into fiction. As a Vietnam veteran who had seen and experienced enough to leave him with post-traumatic stress disorder, he wrote this book it seems to come to terms with all he experienced in Vietnam. The book became fiction, an action novel with a strong romance component.

“Overall it rings true of war and what it was like to serve in Vietnam. Much of the book details the fighting, the casualties and the heartbreak and the trauma experienced by the soldiers. The book also takes you on a dizzying journey when the lovers Tuyen and Ethan flee to other countries in Southeast Asia – Laos, Cambodia, Bangkok, Thailand ,and Burma (Myanmar).

“For those who would like to get a sense of what combat was really like, this is an excellent book, which began as a memoir of Vietnam.” – A Novel of Combat by Harvee L.

“Obviously drawn from the author’s first-hand experiences as a Marine serving in Vietnam, Running with the Enemy is a rough but occasionally heartfelt war story. … The book is sometimes too obviously drawn from his experience. But ultimately that’s a small complaint about a book that, on the whole, is quite good and has a lot to say about the nature of the conflict .”  – 21st Annual Writer’s Digest Self-Published Book Awards commentary from an anonymous judge

Note: This novel—awarded Honorable Mentions in four literary contests and a genre Runner-Up in a fifth literary contest—was targeted by a flock of Goodreads trolls at the time of its publication. Here is the review from one of the Trolls, that I linked to the group of Goodreads bullies, who  never bought or read the novel and gave it one-star on Amazon in an attempt to sabotage its sales and my reputation.

“Lofthouse’s attempt at a 60’s-era thriller is cliched, trite and rather boring. If you’re looking for a good read, check out Graham Greene’s Quiet American instead.” – Miss M

SECOND ROUND OF CHOICES on 1-22-2015

Thanks to comments and suggestions the choice has narrowed down to two covers. They look similar but both have different images on the top third of each cover—which one works best?

Low Res January 22 - two choices

 THIRD ROUND OF CHOICES ON 1-24-15

These two choices are based on the majority of comments from both Twitter and this post.

Jan 24 Low Def Final two choices of New Cover

FOURTH ROUND on 1-25-15

This may be the final cover. There were two more suggestions after I posted the choices for the third round. One suggestion was for a compromise between A & B, and the second suggestion was to take the kissing couple and make them partially opaque/transparent. I used the burn tool on Adobe Elements to take away some of the brightness in the stars and scanned the couple with the Eraser set at 5% Opacity. I started at 20% Opacity and worked down to 5% in several stages, and discovered that anything more than 5% and the lovers started to vanish into the starry sky. This cover revision is still open for suggestions until February 1, 2015, and I thank everyone who is taking part in the process.

Low Res Final  Cover on Jan 25

The Winner of the Drawing for February 1, 2015 was:

Poetic Justice
@ http://poeticjusticect.com/

The details of the giveaway were:

“anyone who leaves a comment and votes helping me select the best cover will be entered in a drawing for a free e-book copy of the novel (or a paperback if the winner prefers one and lives in the United States). If the winner already read it, that’s okay. I’ll send the winner of the drawing a copy of my next novel when it comes out in a few months—“The Redemption of Don Juan Casanova”. It’s with the copy editor as I’m writing this Blog post and the cover is pretty much a done deal—I hope. And if the winner doesn’t want to read these two novels because they don’t offer the theme or genre the winner prefers to read, then I will offer an Amazon “Give as a Gift” equal to the full price of the e-book.”

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His fourth novel is The Redemption of Don Juan Casanova.

Book Cover and Blurb to use in promotions

Lloyd Lofthouse also worked as a maître d’ in a nightclub called the Red Onion for a few years. A romantic at heart, in his award winning novels, he tests true love in difficult situations and the challenges of keeping that love alive. My Splendid Concubine, his first novel, is an epic love story that teaches acceptance and respect for other people and their cultures. Running with the Enemy, his second novel is a love story that will either cost the characters their lives or will complete each other’s hearts. Lloyd Lofthouse lives with his family in California’s San Francisco Bay area.

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A Writer’s Cave—Here’s mine

On a recent Wednesday night near sunset, I looked out my writer’s cave window and saw this scene. The front of the house faces the sunset, and I ran outside and snapped off four shots with a borrowed smart phone.

One

Then I asked myself, why not do a post showing where I write—the clutter, the mess. A digital camera made this silly idea easy.

The first shot is toward the north, the second shot east, and the third faces south. The last one faces west from inside the house toward my desk and the window.

Two

 

Three

 

Four

 

Five

I built all the bookshelves and drawers. Did you notice the wood carving of a fight scene from The Romance of the Three Kingdoms? There’s a story behind that wood sculpture to share one day.

This post was written to avoid editing and revising a manuscript. I spend a lot of time in this ninety-square-foot room facing the sunset. It’s amazing how much space we actually use most of the time.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

How Blogging helped me find Readers and sell Books

It seems that many authors think that if they are not writing a book, it’s a waste of their time. For instance, producing a blog. If you are an author who thinks that way, I suggest you think again, and learn how to blog properly.

To make a point, I’m not going to start out talking about blogging. I’m going to mention poetry. Back in the early 1980s, I fell in love with writing poetry when I took a summer workshop from a Pulitzer Prize winning poet while I was working toward an MFA in writing.

I have never earned any money from my poetry, but I write it anyway and post my poems on Authors Den. The 124 poems I’ve posted there have had almost 80-thousand views. My latest poem, Smartphone, has had more than 50 views so far, and I posted it this week.

My fifty-five articles on Authors Den have had almost 50-thousand views, and the fifty-two news pieces I posted there have had more than 23-thousand views.

In fact, the excerpts of my three books on Authors Den total almost 72-thousand views.

There’s also one short story, and it’s had 1,917 views. I also published A Night at the Well of Puritya finalist in the 2007 Chicago Literary Awards—on one of my blogs where it’s had another 125 views.

The idea behind all of this free stuff that I write is to attract readers who might decide to buy and read one or more of my books, and I also enjoy doing it.

But the Authors Den stats are nothing compared to the views on the Blog I launched to support my first book, My Splendid Concubine, a novel that’s sold more than 20-thousand copies. iLookChina.net has 7,481 followers and more than 500-thousand views. In fact, I can track the before and after sales of the novel this blog supports as part of my branded internet author platform.

As I’m writing this post, iLookChina currently has 1,897 posts, and I wrote most of them. So far, for 2014, the site averages 239 views a day. I launched iLookChina in late January 2010, but Concubine only sold 221 copies its first year in 2008, and to promote the book that year, I was on 31-radio talk shows as a China expert, held several author events in local brick-and-mortar bookstores, and conducted two book-blog tours—but I wasn’t blogging.

How has blogging translated into sales of My Splendid Concubine? Well, by the end of 2010—after I had written and published more than 1,000 posts on iLookChina, Concubine sold 2,375 copies that year—more than four times the combined sales of the first-two years. In 2011, Concubine sold another 4,641 copies, and in 2012, four thousand one-hundred-fifty-eight sold, and more than five thousand in 2013.

In addition, in 2009, before I launched iLookChina.net, Concubine sold only 341 books for an average of 28 a month—that’s less than one a day. Over the years, I’ve launched several other blogs and published two more books, a thriller called Running with the Enemy, and a memoir called Crazy is Normal, a classroom exposé.

There’s another benefit to writing more than just books. The more an author writes—even Blog posts or poetry that readers may view free—the better the author’s writing becomes, and when I took an all-day blogging workshop from Bill Belew through the South Bay branch of the California Writers Club in late 2007, Belew said we can write a Blog and eventually turn what we write into a book.

What I don’t do on my blogs is write that much about me, my writing habits, or my books. This post is one of the exceptions. Instead, I focus on China, its history, its politics, its culture and its people. For the blog, The Soulful Veteran, that supports my thriller, I write mostly about war, combat, military issues, PTSD, etc. For my third book, a memoir, I write about teaching, public education, children and parenting at Crazy Normal.  Then there’s this blog, Lloyd Lofthouse.org, where I write on any topic that strikes my fancy. I’ve even written about Growing up with Oranges.

After every post I publish, there’s a line that separates the post from a short bio of me and a blurb about my books with links—scroll down to see what I’m talking about. To learn more about how to Blog properly, I suggest you start out by watching the two videos from Bill Belew that are embedded in this post. Because Belew taught me how to blog, why not let him teach you too?


This presentation explains how to overcome the obstacle to getting started with your blog and web site. Bill Belew is an SEO and web traffic guru – a real one. No fancy tricks. Just long hard and long lasting effort.

In conclusion, if you read this far, thank you for visiting. You may never buy or read one of my books, but you might tell someone about this post who will. Think about it.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

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Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

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