Tag: Publishing

  • Lloyd Lofthouse

    My Battle between Building an Author’s Email List or finishing Fiddling with Death

    Since my first novel, My Splendid Concubine, came out in December 2007, I’ve done almost everything legal to promote my books. Still, there’s one promotion method I haven’t tried, creating an author’s email list that includes free reader magnets. “An author’s email list is a collection of email addresses from readers who have opted-in to […]

  • Lloyd Lofthouse

    Authors Finding Readers – Part 4/4

    It is crucial for an author to identify the interests of his or her potential readers before building and branding a proper Internet platform.

  • Lloyd Lofthouse

    Authors Finding Readers – Part 2/4

    According to consumers, free chapters or sample giveaways had the largest impact on buying e books.

  • Lloyd Lofthouse

    Authors Finding Readers – Part 1/4

    This belief is the same as tying fifty-pounds of iron to an infant then throwing the three-month-old child in the ocean expecting him to swim ten-miles to shore.

  • Lloyd Lofthouse

    The NEED to Edit – Part 4/6

    There are 62 million avid readers in the United States. Most authors must write for this audience.

  • Lloyd Lofthouse

    Authors Finding Readers – Viewed as Single Page

    If an avid reader reads ten books a year and there are several million titles to choose from, what do you consider the odds are that your work will be one of those books?