Authors Finding Readers – Part 4/4

How does an author build an Internet platform to attract readers to his or her work?

Here’s how I did it and it seems to have worked for my first three novels:

I launched iLookChina.net (my first proper Blog after taking three workshops on the subject), the platform for my first-three historical-fiction novels set in 19th century China. Instead of writing about the writing process and my angst as a writer, as I have discovered many authors do with his or her Blog/s, I focused on topics about China and the Chinese.

Does that make sense?

Here are the results:

I launched iLook China.net near the end of January 2010. Since launching the Blog, I have posted more than 1,500 articles about China and the Chinese.

However, my first novel, My Splendid Concubine was released December 2007.

Sales in 2008 = 221 copies.

Sales in 2009 = 341 copies.

After I launched a Blog to support the novels, sales for 2010 = 2,375 copies (a 696% increase in sales over 2009 when I did not have a proper platform Blog).

Sales in 2011 = 4,641 copies.

So far, sales in 2012 have reached more than 2,700.

As of 6:10 PST on August 19, 2012, iLookChina.net had 285,272 all-time views that I’m sure have contributed to almost 10,000 book sales.

What do these numbers say? Answer: It is crucial for an author to identify the interests of his or her potential readers before building and branding a proper Internet platform.

For example, if an author publishes a cookbook, he or she should consider a Blog about food.

There is more to building an author Internet Platform than just launching a Blog. For example, in 2008, I was a guest on 31 radio talk shows (only one was a Blog radio station) and I have linked from my Website to a few of the reviews that were converted to podcasts.

Recently, actually this morning (as I worked on this series of posts), I read a piece by David Vinjamuri for Forbes.com called Publishing Is Broken, We’re Drowning in Indie Books – And That’s a Good Thing.  It’s a long piece but worth reading for anyone that wants to learn about the current state of publishing. Near the end of Vinjamuri’s six-page on-line article, he says that Indie books must get reviewed, and from the start back in 2008, getting reviews was one of my goals.

I do not pay for reviews, but I have been on three Internet book tours of my work and I paid publicists to organize these Blog tours, which generated maybe 50 – 60 reviews. Most were positive. A few were not. I also submitted my work to literary contests and lost more than I earned some recognition in.

The most valuable reviews came from Writer’s Digest judges (my work has had two); The Midwest Book Review (three); City Weekend Magazine in China; and Historical Novels Review Online—all reputable, established media sources linked to traditional publishing, and this is the quality of reviews/recognition for Indie work that Vinjamuri says Indie authors need to prove credibility equal to that of traditionally published authors.

In addition, I belong to Authors Den, write reviews for Amazon Vine, LL Book Review, leave comments on other Blogs for posts that interest me (the posts I leave comments on have to really interest me—if they do not, I don’t leave a comment).

I belong to other on-line social networks such as Facebook, Twitter, Historical Fiction eBooks, and the Independent Authors Guild to name a few where I spend time commenting in chats, etc.

One fact for sure: there is NO guarantee that anything an author does will attract a sizable reading audience.  In fact, there is no guarantee that the Blog/Internet platform I’m building for my next novel, Running with the Enemy, will succeed in finding readers interested in that story.

Unless an author belongs to the rarified A-list of the most successful authors that have sold hundreds of thousands or millions of books, each book an author publishes is another venture into the unknown. For example, one of the most successful Indie authors is Amanda Hocking, and it took her about nine years of hard work building her platform before she graduated to the A-list that most authors will never join.

In conclusion, I want to share a few more depressing thoughts—According to Mental Floss, Where Knowledge Junkies Get Their Fix, in the United States:

1. One-third of high school graduates never read another book for the rest of their lives.

2. Forty-Two percent of college graduates never read another book after college.

3. Eighty percent of U.S. families did not buy or read a book last year.

4. Seventy percent of U.S., adults have not been in a bookstore in the last five years.

5. Fifty-seven percent of new books are not read to completion.

Then, according to a 98-page, 2007-study by the National Endowment for the Arts, reading is declining as an activity among teenagers.

1. Less than one-third of 13-year-olds are daily readers.

2. The percentage of 17-year-olds who read nothing at all for pleasure has doubled over a 20-year period.

3. For age 9, fifty-four percent read for fun almost every day; for age 13, thirty percent read for fun almost every day but by age 17, only 22% do.

4. The percentage of college graduate that read literature was 82% in 1982 down to 67% by 2002, and 65% of college freshman read for pleasure for less than an hour per week or not at all.

5. Literary readers are more than twice (43%) as likely as non-readers (16%) to do volunteer or do charity work.

6. Deficient readers are far more likely than skilled readers to be high school dropouts. Half of American’s Below-Basic readers failed to complete high school—a percentage gain of 5 points since 1992.

Now, do you understand why writers and authors have to promote to find his or her readers?

Return to Authors Finding Readers – Part 3 or start with Part 1

View as Single Page

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

lloydlofthouse_crazyisnormal_web2_5

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

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6 thoughts on “Authors Finding Readers – Part 4/4

  1. Thank you for the realistic information explaining why authors have to promote their work to find readers.

  2. First off, I would like to say superb blog! I had a quick question in which I’d like to ask if you don’t mind. I was curious to know how you center yourself and clear your thoughts prior to writing. I have had a hard time clearing my mind in getting my ideas out there. I do enjoy writing however it just seems like the first 10 to 15 minutes are generally lost just trying to figure out how to begin. Any suggestions or hints? Appreciate it!

    • Thank you. As for your question, I don’t think I’m going to be able to help you there. Sometimes, I procrastinate for hours before I start writing. I wish I could warm up and start writing in 10 to 15 minutes.

    • Yes. It’s similar to an addiction. You wake up at three in the morning with an urge to write for a few hours before going to work if you have a job. I did that for years (decades actually). Now that I’m retired from teaching, I don’t have to get up at three to write. Instead, I turned writing into my new self-employed day job and I work at it seven days a week for at last a few hours each day.

      Dedicated writers are driven to write and then find an audience for his or her work, I suppose, to prove he or she can write entertaining stories. It doesn’t matter if a few hate what an author writes as long as the book sells well, which usually means someone must enjoy the stories because word of mouth attracts new readers more than reviews and/or literary awards, and there is no way to buy word of mouth. At last no one has found a way yet although I’m sure some have tried. The only thing that has been proven to be more powerful than many people talking about a book is one person—Oprah. If she recommends a book, the publisher prints hundreds of thousands of copies as fast as possible to meet the demand while the book is still hot. Most Americans tend to have short attention spans so the hot book may be cold in a few weeks.

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