Thank you for asking me to review your book, but …

Occasionally, an e-mail arrives in my overcrowded inbox—like one did today—from an author asking me to review a book, and 99.9 percent of the time I say no. Then I offer advice on where to seek reviews from what I have learned since I launched my first title in December 2007.

Does that mean I don’t read books?  Of course I read books. I have exactly sixteen very patient tree-books waiting on my bedside table. Some have been waiting to be read for months. I also have four audio books (on CDs) waiting for me to review. These days, I read more books with my ears than my eyes.

Hint—ask avid readers for reviews who don’t write books. The odds of hearing a yes might be better.

The reason why I don’t accept 99.9 percent of books authors ask me to review is due to the fact that I’m usually spending fourteen hours a day, seven days a week, from 6:00 AM to 8:00 PM working on my next book, or promoting the books I’ve already published. For instance, it’s Sunday and I’ve been at it since before 6:00 this morning. I did take a break to walk two miles and eat. I’m eating now as I write this and it’s almost 4:00 PM.

I even force myself to get out of my chair and walk to the bathroom when the call comes, and Monday through Friday, I spend an hour a day exercising with weights and aerobics—something I get out of the way as early as possible.

Here’s some of the advice I offer:

I understand the hunger for reviews, so I suggest starting out with a Library Thing Giveaway in addition to hiring an internet publicist—my publicist is Teddy Rose—for a few hundred dollars to arrange a book blog tour that might generate a few more reviews that appear on Amazon and on blogs that review the book.

You might even want to attempt a Goodreads Giveaway, but be warned, there are trolls who are members of Goodreads dedicated to trashing books—that they never read—with rotten reviews and 1-star ratings, and that even happens on Amazon. Trolls are mean, sneaky, mentally ill people addicted to anonymously hurting others, and standing up to them just motivates the trolls to be meaner. Consider these trolls to be the Ebola virus of the internet. If you question why there are such people on the earth, think about Hitler, Stalin, Osama Bin Laden and Saddam Hussein.

You may not know this, but last year when I decided to stand up to a flock of Goodreads trolls who attacked me and my work, one of them predicted my career as an author was over—more than seven thousand copies of my work has been sold since that flame war.

Once a book has garnered enough positive reviews to be considered, I suggest submitting to sites such as BookBub or eReaderNews Today and then, if they accept the book for a paid e-mail blast advertisement—you have to offer it for sale at a reduced price or for free—be aware that not everyone who reads a book will review it, but a few might.

For instance, My Splendid Concubine had an e-mail blast from BookBub earlier this month, and the book has already garnered two, great 5-star reviews from verified purchases and one review from a troll that wasn’t a verified purchase—most trolls are too cheap to even pay 99 cents for a book they plan to trash. Since this June’s BookBub blast, as of this morning, Concubine has sold more than 3,000 copies.

There’s also eBookBooster to announce a book that is going on sale. Click the link and discover for yourself what eBookBooster offers and what it costs, and never forget that there are no guarantees for anything you do as an author to promote your work.

The truth is that for most authors, it takes time, patience and persistence to attract readers, reviews and build an audience. Because there’s a lot of competition from other authors, that means readers and sites like BookBub get to reject books and even ignore them if they aren’t interested.

There’s also another reputable site I know of to submit a book for a possible review, but even The Midwest Book Review only accepts about a third of the books sent to them. For instance, Midwest reviewed my first book, My Splendid Concubine, but didn’t review my second book, Running with the Enemy.

Midwest will not tell you that they haven’t accepted your book for a review or the reason why. What happens when a book is not reviewed by Midwest is that you will never hear from them. If they review the book, they will contact you and send you a copy of the review.

Also, be aware that Amazon will not allow sites like Midwest to post reader reviews. That doesn’t mean Midwest sells fake reviews, but it does mean that Amazon has a policy not to allow any review that was paid for to be posted on their site as a reader review.

Midwest reviews are free for paperbacks but not for e-books. Because Midwest charges a fee for e-books submitted to be reviewed, that disqualifies all Midwest reviews from being posted on Amazon as reader reviews even though they are reader reviews. Here’s my disclaimer—I have never paid Midwest for a review, because I have always submitted paperback copies to them.

Does that mean reviews that Amazon will not allow to be posted on their site can’t appear on the Amazon page of your book?

Unless Amazon changes their policies and rules, any reviews that Amazon rejects as a reader review may be posted through Amazon Author Central. To see what I mean, I suggest you visit the Amazon pages for My Splendid Concubine and Running with the Enemy.  Scroll down and read each Book Description and/or the Editorial Reviews section, where the awards and some pull quotes from reviews are posted. These appear before the reader reviews.

These are legitimate awards and reviews that come from reputable sources. The literary contests charged entry fees for juried literary contests that offer no guarantee that a book will earn an award. In fact, I have been told by the book festival organizers that less than five percent of submissions earn awards.

In addition, next time someone tells you that it’s wrong to pay a fee to enter a literary contest, consider this: The National Book Award that is announced in the national media annually, charges an entry fee of $135 for each title submitted, and the Pulitzer Prize charges authors/publishers a $50 entry fee and again charges to attend the award ceremony where an author, who is a finalist, might not win. The National Book Award and the Pulitzer are considered by the media to be two of the most prestigious literary awards in the United States and possibly the world.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

lloydlofthouse_crazyisnormal_web2_5

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

How I sold almost 2,000 books in twenty hours

for the July 6 update,
scroll to the bottom

If you are a serious author—indie or traditional—then you’re in business and should have an internet platform. The simplest platform might just be a blog, or it could be more complex with a combination of a website, blog, Facebook page, Twitter account, and an Amazon author page, etc.

Once an author has an internet platform, there’s one more step to seriously consider—to advertise. Although I have been a guest on thirty-one, traditional radio talk shows, advertised in a regional magazine, held several author events in brick and mortar bookstores, earned awards from literary contests and been on several book blog tours, the only two marketing methods that resulted in immediate, measurable sales was through blogging on iLookChina and buying e-mail blasts from BookBub and/or Ereader News Today.

So far, in one year, I’ve paid for two BookBub e-mail blasts, and three with Ereader News Today, and they have all resulted in increased sales and paid for themselves with a profit.

For BookBub, I submitted my first historical fiction novel My Splendid Concubine back in early 2013, and it was accepted. That first BookBub e-mail blast went out on June 16, 2013, and resulted in 2,699 sales before the price went back up to $3.99 a week later.

After my second novel Running with the Enemy was rejected recently by BookBub, I submitted the book to Ereader News Today.  You should know that BookBub only accepts 10 to15 percent of the books submitted to them, and if your book is accepted, it isn’t a free e-mail blast. It’s costly—several hundred dollars at least with no guarantee the results will be a success.

HiDef Kindle Cover December11

Ereader News Today accepted Running with the Enemy for an e-mail blast that went out March 28, 2014, resulting in ninety-eight books sold over a period of seven days. Ninety-eight books doesn’t sound like much compared to two thousand six hundred ninety-nine, but the results were impressive nonetheless when we take into account that Running with the Enemy hasn’t found its audience yet, and was the focus of a flame war in 2013 by a vicious tribe of Goodreads internet bullies, who were responsible for at least one of the two 1-star reviews of this book on Amazon. The second, more recent 1-star review was left by another troll.

Both of these trolls were liars. The oldest 1-star review claimed to have read the book, but she never did, because only three copies had been sold when she posted her review on Amazon, and her review wasn’t a verified purchase. On Amazon, if you buy a book, the review will be listed automatically as a verified purchase.

The second, most recent 1-star review of “Running with the Enemy” said, “Why I stopped reading: I’ve never given up on a book before the 20% mark. I’ve never given up on a book that I agreed to review for an author—until today.”

That was also a lie, because in the last two years, this reviewer stopped reading twenty books she had agreed to review, and she stopped reading five of them before the twenty percent mark. In fact, for one book, she stopped reading thirteen percent of the way in.

Back to why selling ninety-eight copies of Running with the Enemy through an Ereader News Today e-mail blast was impressive, because this book was selling, starting in February 2013, an average of 4.7 copies a month. Going from that to 107—nine copies sold before the Ereader News blast went out—is more than twenty-four times the monthly average, and only 11 copies sold the next month after the price returned to $3.99.

Back to My Splendid Concubine’s second BookBub blast that went out at 11:30 AM on June 18, 2014—by June 19 at 6:45 AM—about twenty hours later—ASIN: B00578UNLG, had reached an Amazon Best Sellers Rank of #59 paid in the Kindle store. Before the BookBub blast, the best seller rank hovered around one hundred thousand out of more than three million books listed on Amazon. In addition, in the first twenty hours, Concubine sold 1,915 copies—almost as many copies as it sold a year earlier for the same number of hours.

The cost for an Ereader News Today e-mail blast will be 25% of the earnings received as a result of the posting. This will be based on the number of books that were sold through their links on the day the book was posted and the day after, which they will report to you in the invoice that you receive.

In addition, I paid twenty-five dollars to EBook Booster to submit the Concubine sale information to twenty-five other sites that announce free and/or reduced e-book sales. I also paid six dollars to The Fussy Librarian to post the sale announcement there too. If you want to know what I paid for the BookBub blast, the answer is on their site. I paid for a Historical Fiction ninety-nine cent sale.

This second BookBub blast also resulted in a new 5-star review posted June 19, by Amazon’s number three, highest ranked reviewer and avid reader Joanna Daneman, who has reviewed almost three thousand books on Amazon. Too bad I can’t write as fast as she reads. And the ninety-nine cent sale isn’t over until after June 24, 2014

Kindle_LR_e-book_cover_MSC_July_25_2013

Joanna Daneman’s Amazon review
Like “Shogun” but set in Imperial China. REALLY GOOD!

This was a huge surprise–Lloyd Lofthouse’s novel about Robert Hart and Imperial China right after the Opium Wars is fascinating, dramatic and it’s almost impossible to believe it was based on a real character because it reads like a blockbuster novel. Robert Hart, the main character was called the “Godfather of China’s modernism.” He arrived in China almost as a soldier of fortune, and ended up as a completely fluent, trusted advisor to the Chinese court and the British, having learned perfect Chinese but more importantly, the intricacies of the culture.

This book is a lot like “Shogun”–in fact, if you liked “Shogun”, you’ll probably enjoy this book. The themes are similar; an unbathed, barbaric Westerner becomes enchanted with the local women, falls in love, is repelled and confused by an alien culture, but immerses himself so deeply in the ways China that he becomes able to navigate the twisted channels and treacherous waters of Chinese diplomacy and court life. Instead of Japan. Bushido and the Tokugawa Shogunate, we have here the China’s Qing Dynasty and the two regent empresses and the young emperor, and the vast Mandarin bureaucracy buttressed by Confucianism and Tao.

There is a lot of sex in this book, but it isn’t simply for titillation; it shows Hart’s total enchantment with China and the people in the person of Ayaou, his concubine. Her story and the story of how Hart won her is the personal side of a very interesting historical novel.

I couldn’t put this book down. I hope Lloyd Lofthouse will write more.

Discover other posts about publishing and promotion:

Authors Finding Readers

Discover how Amazon changed book cover design and why authors need to pay attention

Learning Twitter for authors; then tweeting magic

Number 2 and then Number 4 on July 4 - 2014

UPDATE
Posted July 6, 2014

“My Splendid Concubine” officially went on sale June 18, 2014 when a BookBub blast went out at 11:30 AM.

By 6:44 AM the next day, June 19, the book had sold 1,941 copies. By 6:26 AM on July 20, another 550 had sold.

Jump to the end of the month on June 30, and Concubine sold a total of 3,015 copies. “Running with the Enemy” sold 18 and “Crazy is Normal” four. So far, for just July to today at 5:59 AM, another 59 copies sold at the full price. For a comparison, only 40 copies sold in May.

For a better comparison of the impact of the BookBub blast in addition to other June cross promotions on Twitter and through other sites:

In 2008, the first year, “My Splendid Concubine” sold a total of 221 copies or an average of 18 a month.

In 2009, 341 copies were sold for an average of 28 a month.

In 2010, after launching my first serious Blog, iLookChina.net, and publishing more than one thousand posts before the year ended, 2,375 copies of Concubine had been sold for an average of 180 a month.

In 2011, 4,641 copies were sold for an average of 387 a month.

In 2012, 4,158 sold for an average of 346 a month.

In 2013—the first year I paid for a June BookBub blast, 5,044 were sold for an average of 458 a month.

In addition, the following 5-star review was also a result of the BookBub blast promotion,
and look who wrote it.

Snapshot of Joanna Daneman review posted June 19 2014

_________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

The Realty of Honest Reviews and Book Blog Tours

Last Saturday, March 1, 2014, I received an e-mail from the publicist who arranged the March Book Blog Tour for my novel, Running with the Enemy. She was writing to let me know that one of the tour hosts who’d agreed to read my book and review it on her blog wasn’t going to read it and there wasn’t going to be a review posted on that Blog (I’ve removed the blog’s name and it’s host’s name from this post).

Here’s the reason for the change: “I wanted to let you know that (the book Blog host) handed the book off to one of her other readers who requested it. She never told me that it was for one of her reviewers and not herself.  That reader found it too violent and couldn’t finish it. (The blog host) won’t be posting a review but will be posting a spotlight of the book instead.  I really have to wonder if there are people who think you soldiers were out in the field eating bonbons, rather than shedding blood for your country!  I thought I made it crystal clear in the invitation that this was not a feel good, romanticized fluff novel.”

Here’s my response to the publicist who arranged the tour:

It’s understandable that many readers in North America and Europe might be repulsed by the violence in the novel, because more than 93% of Americans, for instance, have never served in the military and even fewer have fought in a war.

There are more than 316 million Americans today, but only 1.8 million served in the Korean War; 2.7 million in the Vietnam War, and 2.3 million in the Iraq and Afghanistan Wars.

That means that in the United States, less than 2% (this number is probably much smaller due to the deaths of veterans over time) of the population has been exposed to the violence of war. Only a combat veteran understands what it’s like and we’re an often misunderstood minority most Americans would rather sweep under the carpet.

Low Res e-book and paperback covers joined December 13

e-book cover                                     paperback cover

In fact, the only exposure to war most North Americans experience is the romanticized, sanitized, Hollywoodized versions of war that is one of the reasons I joined the US Marines in 1965 thinking of glory and not gore. Over the years, I’ve only seen a couple of films that came close to real combat. Most films are fantasies that glorify boozing, violence and sex, and the few scenes of violence are usually edited (sanitized). This may explain why the big money makers from Hollywood are usually fantasies or cartoons like the recent Lego film that a neighbor said was silly.

It was in the summer of 1965 in MCRD (Marine Corps boot camp in San Diego) that I started to wake up to a reality often not found in films. That summer of training was harsh and demanding where fear coursed through our blood daily as the drill instructors pushed us to the physical and mental brink of collapse and sometimes beyond to strip us of our ignorant innocence and convert us into killing machines willing to die on command.

Then right out of boot camp, we were shipped to Vietnam, where my childhood dreams of glory and heroism from watching John Wayne movies (and other films) evaporated and never returned.  Instead, I came home in 1966 a heavy drinker with a heavy dose of PTSD and night flashbacks so vivid that I often awoke in a cold sweat in a semi nightmare state where I was back in the battlefield being hunted by the Vietcong.

Even to this day, I feel helpless if I don’t have a weapon within easy reach—a knife or a firearm. I still sleep with a .38 caliber pistol. If I lock that weapon up in the gun safe, I can’t sleep. I lay awake all night listening to every sound wondering how long it would take me to open the safe if someone broke in the house.

My medical provider is the Veterans Administration (VA), and on the door to the VA clinic I go to is a sign that says we have to leave any weapons in our cars—don’t bring them inside.

When I stopped swilling the booze back in the early 80s—after my first marriage ended—I started to manage the anger that comes with the PTSD so it wouldn’t consume me and destroy my life totally. The anger is always there like a simmering volcano that occasionally flares up. This may explain why I prefer the life of an introvert. Crowds make me nervous.

Running with the Enemy, although fiction, represents what I experienced in combat, and why I used that 1880 General William Tecumseh Sherman quote to open the book.

War, like rape, is hell. War does things to most of the troops who actually fight in combat. It’s also why I can’t condemn combat troops who end up committing atrocities like the Mai Lai massacre in Vietnam or what happened in Abu Gharib prison in Iraq where there was torture and abuse. Those troops didn’t need to go to prison for what they did. They needed help to recover from the combat trauma that ruined their lives. Maybe a mental hospital/prison would have been a better place to end up with help to heal if healing was possible.

Many if not all of us who joined the military mostly do so out of patriotism—naive and innocent we went off to war singing patriotic songs, and then, like a Dr. Jekyll, many of us combat veterans came back as a Mr. Hyde changed for the worse. For us who manage our demons and stay mostly in control, we must always be on guard to control the dark stain on our souls that was birthed in combat.

Running with the Enemy, not for the faint of heart, is on sale for .99 cents through March (2014) and in April the price returns to $3.99. A few pull quotes from reviews might paint a more complete picture of the story.

A judge for the 21st Writers Digest Self-Published Awards said, “Quite good and has a lot to say about the nature of conflict.” Another reviewer said, “Well written with very graphic language and violent scenes, but a very good suspense book.” A third reviewer said, “I was sucked in by the nitty gritty feng shui of the book; then repelled by the sexual violence.”

The reality is that as authors—if we are honest—we have no control over how any reader will respond to our work.

_______________________

Lloyd Lofthouse is a former U.S. Marine, Vietnam Veteran and English-journalism teacher.

His latest novel is the award winning Running with the Enemy that started life as a memoir and then became a fictional suspense thriller. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

Discover how Amazon changed book cover design and why authors need to pay attention

There’s a reason that the Midwest Book Review [est. 1976] rejects books from the covers before even opening the book to discover the story inside. To learn more, I suggest you read what Midwest has to say about The Importance of Book Covers.

Midwest says, “[Titles] are rejected for having cover art that looked like the product of a high-school drawing class assignment for beginners. Cover art that was so avant-garde that it left all mainstream sensibilities bewildered in its wake. Cover art that looked cheap, felt cheap, was cheap.”

The same logic applies for readers who are in search of a good read. The first thing readers see is the cover and there are too many books to choose from. The cover that wins the contest for the eyes usually means the book is picked up and opened.

Because of this, the first book I published that ended up with two covers was “My Splendid Concubine’s” 3rd edition when a fellow author said the paperback cover wasn’t working on Amazon as a thumbnail sized cover. I think it was because there was too much detail in the original art work.

LowRes_e-book-and-paperback-cover-together

The reason why authors need to rethink book covers has been explored by C.K. Abbott on her blog. She says, “Paperback book covers have to perform different jobs than Kindle covers.”

Here’s where I may have made my mistake—twice. For both “My Splendid Concubine’s” 3rd edition and “Running with the Enemy”, my first two novels, I commissioned an artist to create original art quilts and then took photos of the quilts to convert into book covers—those impressive art quilts now hang on our bedroom wall.

But here’s the twist. It’s all in the size. What looks great large doesn’t always work in a smaller size.

The original quilt for Concubine was 23 inches wide by 31 long, and the quilt for “Running with the Enemy” was 21 x 27. After I took the photographs, I shrunk them to 5.5 x 8.5 for the paperback covers.  On Amazon, those same covers were even smaller and the rich details in the original quilts were lost.

As an indie author in charge of every step of book production, it’s possible to get carried away—like I did—when it comes to experimenting with other art forms to create original book covers.

In another Blog post, Scarlett Rugers discusses how to choose the right font for your eBook cover. Rugers is an award winning book cover designer from Melbourne, and the work she displays on her site is stunning.

But cover art appears in more places than on a paperback or Amazon. Cover art needs to be effective in both a thumbnail and larger-than-life on a poster and Read Owl.com discusses this topic in Seven Tips for Great Cover Design.

Low Res e-book and paperback covers joined December 13

And at Book View Cafe.com we learn: “It is a fact that most potential customers for any particular ebook will first encounter the cover image as a thumbnail. With that in mind, cover designers have trended toward simple art, toward large type size rendered in straightforward fonts. Cover illustrations have been demoted to lesser importance. Graphic considerations reign.

“Unfortunately, far too many ebook designers are still thinking like print book designers. The only difference is they have applied the rule of making covers that are legible at thumbnail size. They’re repeating that mantra until they throw the baby out with the bathwater.”

If you want to see more stunning book covers, check out the winners of the e-Book Cover Design Awards, September 2013, by clicking on this link for The Book Designer.com.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

lloydlofthouse_crazyisnormal_web2_5

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

Watch out for Murphy’s Law when promoting a book

Murphy’s Law says, “Anything that can go wrong, will go wrong.”

True, it happened to an advertisement of “My Splendid Concubine” scheduled to run Wednesday, September 25, 2013.

I’ll explain what happened later.

In this post, I want to share some examples of what I have done to promote my work—with results. Also more examples of Murphy’s Law.

“My Splendid Concubine” came out December 2007. But I started researching the main character—Sir Robert Hart—in 1999. The research; revisions and editing continued for more than a decade. Along the way, I researched China’s history and culture and made several trips to China with my wife and daughter. It also helped that my wife was born in China and is Anchee Min, the author of “Red Azalea”, a “New York Times Notable Book of the Year” (early 1990s) that also won the “Carl Sandburg Award”. My wife would go on to write six historical-fiction novels with China as her subject, and her last book—“The Cooked Seed”, a memoir—was published this year.

Anchee is my go-to person when I have questions about China’s history, art and culture.

This week I ran my third internet advertising campaign through the Authors Marketing Club.  The ad was supposed to run on March 25 listing a .99ȼ sale price— reduced from $3.99. Instead—this is where Murphy’s Law comes in—the ad ran on the free page and there were hardly any sales. No surprise there. Imagine someone expecting a free book discovering it selling for ninety-nine cents. I sent an e-mail to the Authors Marketing Club alerting them about the glitch, and I’ll update this post if I hear back from them.

Although I have offered free, review copies through Goodreads (10 paperback copies); Library Thing (25 paperback copies), and complementary copies for internet book-blog tours, I have never run a free giveaway for the “My Splendid Concubine” e-book, and I don’t think I ever will.  Ninety-nine cents is as cheap as it’s going to get.

Why?

Mainly because in 2008, a copyright pirate—without permission—offered the 1st edition of “My Splendid Concubine” as a free pirated download, and it hit #1 on the piracy download list that year.

Being the number-one most pirated book in 2008 isn’t exactly something to fall in love with.

I discovered the piracy while I was shopping one day, and a clerk at Fry’s [the electronics warehouse] recognized my name because he read about the novel breaking records being downloaded from pirated sites—it seems that there were tens of thousands of downloads. I think this is another example of Murphy’s Law.

Expecting the ad through the Author Marketing Club to run on Wednesday, I announced the sale through Twitter early Wednesday morning, and I think the following tweets resulted in maybe three or four sales that day.  But the sale will continue through October 1.

 99ȼ -75% off@ http://goo.gl/gHVuVB City Weekend Magazine says “a stunning work”; Midwest Book Review said “highly recommended”

#OnSale 99ȼ@ #iTunes http://goo.gl/5iQpu #AwardWinning My Splendid Concubine-the #LoveStory Sir Robert Hart hid from the world until now

#OnSale 99ȼ @ #Kobo http://goo.gl/Au8gM9 #AwardWinning My Splendid Concubine-the #LoveStory Sir Robert Hart hid from the world until now

#OnSale 99ȼ @ #Nook http://goo.gl/OZytMX #AwardWinning My Splendid Concubine-the #LoveStory Sir Robert Hart hid from the world until now

“Probably the best book I have read since Lonesome Dove” is #OnSale @ #Amazon http://goo.gl/gHVuVB  MySplendidConcubine #LoveStory #awards

Kindle_LR_e-book_cover_MSC_July_25_2013e-book cover (the paperback has a different cover)

Promoting “My Splendid Concubine” has been an ongoing job that I started in 2008 with Internet book-blog tours in addition to author events at several local independent brick-and-mortar bookstores in the Bay area. I was also a guest on thirty traditional, broadcast-radio talk shows—a few of those interviews may still be around as podcasts. There is a link or two in the top bar on the book’s Website @ My Splendid Concubine.

Then in 2010, I took more than one workshop and learned how to Blog properly and launched several Blogs: iLook China.net; Crazy Normal; The Soulful Veteran, and Anything Goes @ Lloyd Lofthouse.org where this post appears.

For more than three years I relied on blogging to promote my work and the sales numbers indicate that the posts I was writing for my blogs worked. For example, iLookChina has had almost a half-million visits to the site.

And in 2008—without the blogs—“My Splendid Concubine” only sold 221 copies, and in 2009, 341 copies.

Judge for yourself if building a proper author-platform blog pays off—In 2010, Concubine sold  2,375 copies; in 2011, 4,641, and in 2012, 4,158.

In 2013, I decided to advertise on the internet, and my first ad ran on BookBub on June 17. I kept the price at .99ȼ for a week before changing it back to $3.99. That first ad campaign through BookBub resulted in the sale of almost 3,000 copies that month and the highest royalty check I’ve earned so far for one month’s sales.

The second ad campaign ran through eReader News Today (ENT) and that ad ran on September 1, and the sale stretched for one week @ 99ȼ.  Three-hundred-sixty-four copies sold while the price was discounted.

Total sales of Concubine have reached more than 16,000 since it was first published and continues to sell a few copies daily even when it isn’t on sale. For example, between the two September sales the book sold more than sixty copies at the full price of $3.99.

Over the years, the novel has placed in fifteen juried literature festivals where less than 5% of entries earn awards and it has been reviewed by the Midwest Book Review.

Although Midwest charges a reading fee to submit an e-book for a review, there is no fee to submit a paperback for a review, and I have only submitted paperbacks to this review site that was established in 1976 to serve academic library organizations in California, Wisconsin, and the upper Midwest. It selects about 450 books to review out of the 1,500 submitted each month.

The Midwest Book Review said “My Splendid Concubine” was a strong pick for historical fiction collections and was highly recommended.

Most authors who want to find readers and sell books must promote his or her work. In this post, I have briefly outlined what I have done to find readers for my work. This has been my experience and in no way guarantees a similar experience for other authors.

There is one more example of Murphy’s law interfering with a book launch. In March of this year a tribe of cyber-sociopaths attacked me and my second novel, “Running with the Enemy” as it was being launched, and this attack resulted in a number of 1-star ratings on Goodreads from anonymous bullies who never read the book, and the first review on Amazon—1-star from a troll called Miss M, who never bought or read the book. There is a comment thread for that 1-star review littered with attacks from cyber sociopaths all linked to the same Goodreads group—along with Miss M who is also a member of that tribe. The group calls itself Badly Behaving Authors and some of the members of that group are authors so the name fits.

But promote you must—if you want to find readers—and as I have discovered, the journey can sometimes be full of potholes as described by Murphy’s Law.

Discover Anchee’s Website

_______________________

Lloyd Lofthouse is a former U.S. Marine, Vietnam Veteran and English-journalism teacher.

His latest novel is the award winning Running with the Enemy that started life as a memoir and then became a fictional suspense thriller. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

 

Good News Twice in One Day

Early Monday morning (June 10)—before I went out to work on the patio-fence with more than one gate project that I’m building from scratch—I checked my e-mail and discovered that my suspense-thriller, Running with the Enemy, had been awarded an Honorable Mention in General Fiction at the 2103 New York Book Festival.

A good way to start the day.

Fast forward several hours—I finished working on the project about 3:00 pm, took a shower, and then logged-on to check my e-mail only to discover that Running with the Enemy had been named Runner Up (2nd Place) in General Fiction at the 2013 Beach Book Festival.

A good way to end the day.

In twelve days on June 22, the 2013 New York Book Festival will be held at the Radisson Martinique on Broadway in New York City’s Midtown Manhattan—just steps from the Empire State Building.

When Running with the Enemy picked up its first honorable mention at the 2013 San Francisco Book Festival, I attended the free seminars and the private award ceremony, but I’m not planning on buying a ticket to fly to New York at this late date. With the lowest nightly rate for the Radisson at $385.00 and flights to New York from San Francisco costing $583 – $2,072 (depending on the airline you book a flight with), I’m staying home. The grand prize winner wins $1,500, but an honorable mention and a runner-up do not come with a cash prize.

However, if you live near New York and you are a writer, poet, author and/or an avid reader, you may want to take advantage of the free seminars. The San Francisco event was well worth my time, and I’m planning on going next year. The price of a BART ticket to ride into San Francisco from where we live is about $10 round trip.

NEW YORK BOOK FESTIVAL DAY SCHEDULE
– this event is free –

  • 11 a.m.-12:15 p.m. The Art of Marketing and Promotion – An examination of what it takes to get your book noticed in a crowded marketplace. 
  • 1:00 p.m.-2:10 p.m. Writing About Your Life – “Write what you know” is one of the most debated axioms of an author’s life. A panel that drew on their experiences and career paths discusses what it takes to put it all down in book form.
  • 2:30 p.m.-3:30 p.m. Children’s Books in a Modern Age – Authors/publishers of award-winning books from the San Francisco Book Festival talk about their books and the market.
    Panelists: 
  • 3:40 p.m.-4:00 p.m. Dr. Neal Hall – the poetry winner of the San Francisco/New York/New England/Paris and Los Angeles festivals reads from his work and answers questions.
  • 4:10 p.m.-4:45 p.m. The Future of Books – The rise of eBooks, the shrinking retail scene, the consolidation of big publishing and the explosion of the online world. A discussion on where everything appears to be heading and how you can leverage these developments.
  • 4:45 to 5 p.m. A Conversation with the New York Book Festival grand prize winner

The grand-prize winner of the 2013 New York Book Festival was Searching for Zion: The Quest for Home in the African Diaspora by Emily Raboteau (Atlantic Monthly Press). The Rainbow Troops by Andrea Hirata was the winner of the general-fiction category and it was first published in Indonesia in 2005 selling more than five-million copies. The English translation of Hirata’s novel was published by Sarah Crichton Books (February 5, 2013)

The grand-prize winner of the 2013 Beach Book Festival was Inside Linda Lovelace’s Deep Throat by Darin Porter published by Blood Moon Productions, March 12, 2013. The winner of the general-fiction category was Rosi’s Time by Edward Eaton, published by Dragonfly Publishing.

The private-award ceremony will be held June 21 at the Grolier Club in Manhattan.

_______________________

Lloyd Lofthouse is a former U.S. Marine, Vietnam Veteran and English-journalism teacher.

His latest novel is the award winning Running with the Enemy. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”