Predicting our Future from current Science Fiction

PC Magazine reported on 10 Sci-Fi predictions that came true. For instance, when Aldous Huxley (1894 – 1963) wrote Brave New World in 1921, he was reacting to the novels of H.G. Wells (1866 – 1946), and Huxley predicted hallucinogens and psychoactive drugs—years before LSD was synthesized by Albert Hoffman.

In addition, famed sci-fi writer Arthur C. Clarke (1917 – 2008) predicted communications satellites in 1945. In 1965, twenty years later, that prediction became a reality.

George Orwell (1903 – 1950) in his novel 1984 (published in 1949) predicted government surveillance—then in 2013, sixty-four years later, there was the NSA spying scandal when we learned that the US government was spying on millions of American citizens without their knowledge.

What are science fiction authors writing about today that might come true in the near future?

In The Passage, a novel by Justin Cronin, manipulating the DNA of humans almost destroys mankind when U.S. government scientists secretly create a strain of human vampires.  Does this mean that one day, it might be required that children arrive with tattooed labels that indicate that are GMO free, and how close are we to children who are Genetically Modified Organisms (GMO’s)? I think the answers may shock you. In May 2000, the Center for Genetics and Society said scientists were on the verge of manipulating human DNA.

Then in February 2014, The New York Times reported on Genetically Modified Babies and said, “The F.D.A. calls them mitochondrial manipulation technologies. The procedures involve removing the nuclear material either from the egg or embryo of a woman with inheritable mitochondrial disease and inserting it into a healthy egg or embryo of a donor whose own nuclear material has been discarded. Any offspring would carry genetic material from three people — the nuclear DNA of the mother and father, and the mitochondrial DNA of the donor.”

And the Daily Mail reported that “The world’s first (30) genetically modified humans have been created … Writing in the journal Human Reproduction, the researchers, led by fertility pioneer Professor Jacques Cohen, say that this ‘is the first case of human germline genetic modification resulting in normal healthy children’.”

It doesn’t take much of a leap to imagine the CIA or NSA creating human vampires as weapons that are GMO’s and can only survive on non-GMO human blood.

The same time that I was reading The Passage by Justin Cronin, I also watched Snowpiercer, a film directed by Joon-ho Bong. Snowpiercer is set in a future where a failed climate-change experiment kills all life on the planet except for a lucky few who boarded the Snowpiercer, a train that travels around the globe and never stops.

In the real world, the BBC reported recently on the results of a climate change experiment. Fortunately the quarter-of-a-million people who took part in this Oxford University study only did it through computers compiling the most comprehensive prediction yet for the Earth’s climate up to 2080.

But in July 2013, ABC News revealed that the CIA spent $630,000 on a climate control experiment. ABC said, “The project, which is being run by the National Academy of Sciences, will spend just short of two years looking into how much humans can control weather patterns and seeing how much manipulating the atmosphere impacts climate change … scientists involved in the project will look into different types of geoengineering and weigh the risks and advantages of executing them.”

In addition, The Forbidden reported that United States Secretary of Defense William Cohen apparently stated in a press briefing, while commenting on new technological threats possibly held by terrorist organizations: “Others are engaging in an eco-type of terrorism whereby they can alter the climate, set off earthquakes, (and) volcanoes remotely, using the use of electromagnetic waves.”

Are today’s science fiction authors the canaries in the coal mine, and should we pay closer attention to what they are writing about the future—or is it already too late?


Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves


Honorable Mention in Biography/Autobiography at 2014 Southern California Book Festival

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

The Realty of Honest Reviews and Book Blog Tours

Last Saturday, March 1, 2014, I received an e-mail from the publicist who arranged the March Book Blog Tour for my novel, Running with the Enemy. She was writing to let me know that one of the tour hosts who’d agreed to read my book and review it on her blog wasn’t going to read it and there wasn’t going to be a review posted on that Blog (I’ve removed the blog’s name and it’s host’s name from this post).

Here’s the reason for the change: “I wanted to let you know that (the book Blog host) handed the book off to one of her other readers who requested it. She never told me that it was for one of her reviewers and not herself.  That reader found it too violent and couldn’t finish it. (The blog host) won’t be posting a review but will be posting a spotlight of the book instead.  I really have to wonder if there are people who think you soldiers were out in the field eating bonbons, rather than shedding blood for your country!  I thought I made it crystal clear in the invitation that this was not a feel good, romanticized fluff novel.”

Here’s my response to the publicist who arranged the tour:

It’s understandable that many readers in North America and Europe might be repulsed by the violence in the novel, because more than 93% of Americans, for instance, have never served in the military and even fewer have fought in a war.

There are more than 316 million Americans today, but only 1.8 million served in the Korean War; 2.7 million in the Vietnam War, and 2.3 million in the Iraq and Afghanistan Wars.

That means that in the United States, less than 2% (this number is probably much smaller due to the deaths of veterans over time) of the population has been exposed to the violence of war. Only a combat veteran understands what it’s like and we’re an often misunderstood minority most Americans would rather sweep under the carpet.

Low Res e-book and paperback covers joined December 13

e-book cover                                     paperback cover

In fact, the only exposure to war most North Americans experience is the romanticized, sanitized, Hollywoodized versions of war that is one of the reasons I joined the US Marines in 1965 thinking of glory and not gore. Over the years, I’ve only seen a couple of films that came close to real combat. Most films are fantasies that glorify boozing, violence and sex, and the few scenes of violence are usually edited (sanitized). This may explain why the big money makers from Hollywood are usually fantasies or cartoons like the recent Lego film that a neighbor said was silly.

It was in the summer of 1965 in MCRD (Marine Corps boot camp in San Diego) that I started to wake up to a reality often not found in films. That summer of training was harsh and demanding where fear coursed through our blood daily as the drill instructors pushed us to the physical and mental brink of collapse and sometimes beyond to strip us of our ignorant innocence and convert us into killing machines willing to die on command.

Then right out of boot camp, we were shipped to Vietnam, where my childhood dreams of glory and heroism from watching John Wayne movies (and other films) evaporated and never returned.  Instead, I came home in 1966 a heavy drinker with a heavy dose of PTSD and night flashbacks so vivid that I often awoke in a cold sweat in a semi nightmare state where I was back in the battlefield being hunted by the Vietcong.

Even to this day, I feel helpless if I don’t have a weapon within easy reach—a knife or a firearm. I still sleep with a .38 caliber pistol. If I lock that weapon up in the gun safe, I can’t sleep. I lay awake all night listening to every sound wondering how long it would take me to open the safe if someone broke in the house.

My medical provider is the Veterans Administration (VA), and on the door to the VA clinic I go to is a sign that says we have to leave any weapons in our cars—don’t bring them inside.

When I stopped swilling the booze back in the early 80s—after my first marriage ended—I started to manage the anger that comes with the PTSD so it wouldn’t consume me and destroy my life totally. The anger is always there like a simmering volcano that occasionally flares up. This may explain why I prefer the life of an introvert. Crowds make me nervous.

Running with the Enemy, although fiction, represents what I experienced in combat, and why I used that 1880 General William Tecumseh Sherman quote to open the book.

War, like rape, is hell. War does things to most of the troops who actually fight in combat. It’s also why I can’t condemn combat troops who end up committing atrocities like the Mai Lai massacre in Vietnam or what happened in Abu Gharib prison in Iraq where there was torture and abuse. Those troops didn’t need to go to prison for what they did. They needed help to recover from the combat trauma that ruined their lives. Maybe a mental hospital/prison would have been a better place to end up with help to heal if healing was possible.

Many if not all of us who joined the military mostly do so out of patriotism—naive and innocent we went off to war singing patriotic songs, and then, like a Dr. Jekyll, many of us combat veterans came back as a Mr. Hyde changed for the worse. For us who manage our demons and stay mostly in control, we must always be on guard to control the dark stain on our souls that was birthed in combat.

Running with the Enemy, not for the faint of heart, is on sale for .99 cents through March (2014) and in April the price returns to $3.99. A few pull quotes from reviews might paint a more complete picture of the story.

A judge for the 21st Writers Digest Self-Published Awards said, “Quite good and has a lot to say about the nature of conflict.” Another reviewer said, “Well written with very graphic language and violent scenes, but a very good suspense book.” A third reviewer said, “I was sucked in by the nitty gritty feng shui of the book; then repelled by the sexual violence.”

The reality is that as authors—if we are honest—we have no control over how any reader will respond to our work.


Lloyd Lofthouse is a former U.S. Marine, Vietnam Veteran and English-journalism teacher.

His latest novel is the award winning Running with the Enemy that started life as a memoir and then became a fictional suspense thriller. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

Watch out for Murphy’s Law when promoting a book

Murphy’s Law says, “Anything that can go wrong, will go wrong.”

True, it happened to an advertisement of “My Splendid Concubine” scheduled to run Wednesday, September 25, 2013.

I’ll explain what happened later.

In this post, I want to share some examples of what I have done to promote my work—with results. Also more examples of Murphy’s Law.

“My Splendid Concubine” came out December 2007. But I started researching the main character—Sir Robert Hart—in 1999. The research; revisions and editing continued for more than a decade. Along the way, I researched China’s history and culture and made several trips to China with my wife and daughter. It also helped that my wife was born in China and is Anchee Min, the author of “Red Azalea”, a “New York Times Notable Book of the Year” (early 1990s) that also won the “Carl Sandburg Award”. My wife would go on to write six historical-fiction novels with China as her subject, and her last book—“The Cooked Seed”, a memoir—was published this year.

Anchee is my go-to person when I have questions about China’s history, art and culture.

This week I ran my third internet advertising campaign through the Authors Marketing Club.  The ad was supposed to run on March 25 listing a .99ȼ sale price— reduced from $3.99. Instead—this is where Murphy’s Law comes in—the ad ran on the free page and there were hardly any sales. No surprise there. Imagine someone expecting a free book discovering it selling for ninety-nine cents. I sent an e-mail to the Authors Marketing Club alerting them about the glitch, and I’ll update this post if I hear back from them.

Although I have offered free, review copies through Goodreads (10 paperback copies); Library Thing (25 paperback copies), and complementary copies for internet book-blog tours, I have never run a free giveaway for the “My Splendid Concubine” e-book, and I don’t think I ever will.  Ninety-nine cents is as cheap as it’s going to get.


Mainly because in 2008, a copyright pirate—without permission—offered the 1st edition of “My Splendid Concubine” as a free pirated download, and it hit #1 on the piracy download list that year.

Being the number-one most pirated book in 2008 isn’t exactly something to fall in love with.

I discovered the piracy while I was shopping one day, and a clerk at Fry’s [the electronics warehouse] recognized my name because he read about the novel breaking records being downloaded from pirated sites—it seems that there were tens of thousands of downloads. I think this is another example of Murphy’s Law.

Expecting the ad through the Author Marketing Club to run on Wednesday, I announced the sale through Twitter early Wednesday morning, and I think the following tweets resulted in maybe three or four sales that day.  But the sale will continue through October 1.

 99ȼ -75% off@ City Weekend Magazine says “a stunning work”; Midwest Book Review said “highly recommended”

#OnSale 99ȼ@ #iTunes #AwardWinning My Splendid Concubine-the #LoveStory Sir Robert Hart hid from the world until now

#OnSale 99ȼ @ #Kobo #AwardWinning My Splendid Concubine-the #LoveStory Sir Robert Hart hid from the world until now

#OnSale 99ȼ @ #Nook #AwardWinning My Splendid Concubine-the #LoveStory Sir Robert Hart hid from the world until now

“Probably the best book I have read since Lonesome Dove” is #OnSale @ #Amazon  MySplendidConcubine #LoveStory #awards

Kindle_LR_e-book_cover_MSC_July_25_2013e-book cover (the paperback has a different cover)

Promoting “My Splendid Concubine” has been an ongoing job that I started in 2008 with Internet book-blog tours in addition to author events at several local independent brick-and-mortar bookstores in the Bay area. I was also a guest on thirty traditional, broadcast-radio talk shows—a few of those interviews may still be around as podcasts. There is a link or two in the top bar on the book’s Website @ My Splendid Concubine.

Then in 2010, I took more than one workshop and learned how to Blog properly and launched several Blogs: iLook; Crazy Normal; The Soulful Veteran, and Anything Goes @ Lloyd where this post appears.

For more than three years I relied on blogging to promote my work and the sales numbers indicate that the posts I was writing for my blogs worked. For example, iLookChina has had almost a half-million visits to the site.

And in 2008—without the blogs—“My Splendid Concubine” only sold 221 copies, and in 2009, 341 copies.

Judge for yourself if building a proper author-platform blog pays off—In 2010, Concubine sold  2,375 copies; in 2011, 4,641, and in 2012, 4,158.

In 2013, I decided to advertise on the internet, and my first ad ran on BookBub on June 17. I kept the price at .99ȼ for a week before changing it back to $3.99. That first ad campaign through BookBub resulted in the sale of almost 3,000 copies that month and the highest royalty check I’ve earned so far for one month’s sales.

The second ad campaign ran through eReader News Today (ENT) and that ad ran on September 1, and the sale stretched for one week @ 99ȼ.  Three-hundred-sixty-four copies sold while the price was discounted.

Total sales of Concubine have reached more than 16,000 since it was first published and continues to sell a few copies daily even when it isn’t on sale. For example, between the two September sales the book sold more than sixty copies at the full price of $3.99.

Over the years, the novel has placed in fifteen juried literature festivals where less than 5% of entries earn awards and it has been reviewed by the Midwest Book Review.

Although Midwest charges a reading fee to submit an e-book for a review, there is no fee to submit a paperback for a review, and I have only submitted paperbacks to this review site that was established in 1976 to serve academic library organizations in California, Wisconsin, and the upper Midwest. It selects about 450 books to review out of the 1,500 submitted each month.

The Midwest Book Review said “My Splendid Concubine” was a strong pick for historical fiction collections and was highly recommended.

Most authors who want to find readers and sell books must promote his or her work. In this post, I have briefly outlined what I have done to find readers for my work. This has been my experience and in no way guarantees a similar experience for other authors.

There is one more example of Murphy’s law interfering with a book launch. In March of this year a tribe of cyber-sociopaths attacked me and my second novel, “Running with the Enemy” as it was being launched, and this attack resulted in a number of 1-star ratings on Goodreads from anonymous bullies who never read the book, and the first review on Amazon—1-star from a troll called Miss M, who never bought or read the book. There is a comment thread for that 1-star review littered with attacks from cyber sociopaths all linked to the same Goodreads group—along with Miss M who is also a member of that tribe. The group calls itself Badly Behaving Authors and some of the members of that group are authors so the name fits.

But promote you must—if you want to find readers—and as I have discovered, the journey can sometimes be full of potholes as described by Murphy’s Law.

Discover Anchee’s Website


Lloyd Lofthouse is a former U.S. Marine, Vietnam Veteran and English-journalism teacher.

His latest novel is the award winning Running with the Enemy that started life as a memoir and then became a fictional suspense thriller. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”


Do you want to support Indie Bookstores?

I have a suggestion: Take the KOBO pledge. I plan to.

It’s easy to support an independent bookstore because hundreds are participating in KOBO’s e-reading program.  All you have to do us buy a Kobo e-reader and then click on the following link to contact an individual indie bookstore that is participating in the program close to where you live to discover the details.

List of Indie bookstores that belong to the Kobo e-reading program

For example, in California, I counted fifty-six bookstores. Then I clicked on Green Apple Books in San Francisco—I’ve been there and enjoy browsing and shopping at this indie bookstore that has a unique character of its own. In addition, Green Apple is in one of San Francisco’s three China towns—a fun place to eat and shop.

Here’s what Green Apple Books says, “We’ve partnered with Kobo to bring you eBooks and eReaders, so that however you read, you can support Green Apple and browse our recommendations. Kobo offers over 3 million eBook titles that can be downloaded instantly over Wi Fi and stored in a library you take with you wherever you go. Once you set up your Kobo account through us, from then on all of your Kobo purchases will support Green Apple.

Green Apple has links to pages on their site to the Kobo Mini with a list price of $79.90 and the Kobo Glo for $129.99—very competitive prices compared to Kindle.

Kobo Mini on The View

Therefore, if you are an author/reader—I hope most authors read. It would be a sad day if authors were not readers—and you want to support your local indie bookstore, all the information is in this post. But, first, you must pick out an indie bookstore near you to support by using the first link in this post and contact them to set up your account so all of your purchases will support that local independent bookstore.

I’m not making any money from anyone for this post. So, why am I suggesting taking the Kobo pledge? Because I’m tired of my Kindle giving me problems downloading books I buy through Amazon, and it isn’t easy to keep looking for the help link on Amazon to fix this every time it happens and it has happened several times. I want ease of shopping and ease of use.

And if you are worried that Kobo is a small player in the field, it isn’t. To discover more, I suggest reading what Jeremy Greenfield has to say in Indie Bookstore Sales of Kobo Ebooks Dwarf Google: Still Small – published April 5, 2013

Greenfield says, “According to the ABA, Kobo has helped indies sell more eBooks in its first month working with them late last year than Google did in more than two years in a similar partnership.”

Kobo Aura HD

In addition, Kobo’s market share in Canada in January 2012 was 46% compared to Amazon’s 24%. And in France Kobo has 50% of the market share.  Source: Wiki: Kobo eReader Market share

Kobo-owner Rakuten’s CEO Hiroshi Mikitani says that Kobo is “number one in France; they’re ahead of Amazon in Japan, partially because of us, and Australia and New Zealand as well.” Source: Forbes

If you are dedicated to helping indie bookstores, please retweet, reblog (if you have a WordPress Blog) or share a link to this post to every author/reader you know. I’m going to retire my Kindle e-readers and try out a Kobo. If it is easier to use, then I will stay with it, but I will buy my Kobo from a local indie-bookstore and register my Kobo account through them.

Amazon’s Kindle is not the only game in town, and readers do not have to plunk out several hundred dollars for an Apple iPad to read eBooks.

And if you think indie authors can’t sell books through Kobo, check out Draft2Digital and/or Smashwords to learn why that is not the case.

Kobo in Conversation with Jowita Bydlowska, author of Drunk Mom.

Discover what I think about Barnes & Noble, and if you want more reasons to buy all kinds of books from an indie bookstore—The CEO of Barnes & Noble is William J. Lynch Jr., and he has a basic annual income of $1.62 million (not counting bonuses and stock options). He also owns 846,811 shares of B&N stock. At today’s closing price of $22.16 per share, that comes to almost $19 million—but total debt for Barnes & Noble, Inc. was $155.8 million today, with a quarterly revenue drop of –8.8%. Source:

And “National chains take far more out of a community economically than they ever put back in. According to a study conducted by the firm Civic Economics in the Andersonville neighborhood of Chicago, trading independent retailers for big-box chains weakens the local economy. … Local Payroll: The locally owned businesses spent a larger share of their revenue on local labor (29% vs. 23%), because they carried out all management functions on-site, rather than at a corporate headquarters.” Source:

Now do you understand why I plan to take the Kobo pledge to support an indie bookstore?



Lloyd Lofthouse is a former U.S. Marine, Vietnam Veteran and English-journalism teacher.

His latest novel is the award winning Running with the Enemy. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”



A New World of Publishing

I rode BART into SF and hiked up Powell Street to The Sir Francis Drake Hotel to attend the 2013 San Francisco Book Festival that started at 11:00 am on May 18, and discovered by 9:45 pm—almost eleven hours later when I hiked back to BART to ride home—that giving up a day of writing was worth what I learned and the connections I made.

I think the event was more for writers than readers and considering the number of writers and want-to-be writers in the Bay area there should have been more people in attendance to learn about today’s fast changing publishing environment.

But many of today’s authors have no idea how important it is to learn all you can to understand how challenging it is to attract an audience in addition to the dangers that can destroy an author’s career.

The six-scheduled free discussions—open to the public—were packed with information from journalists, writers, poets, publicists, and traditionally published or indie published authors with a wide range of experience.

The first panel of four met at 11:00 am and focused on the art of marketing and promotion—an examination of what it takes to get your work noticed in a crowded marketplace.

To understand how crowded, Bowker says, “The number of self-published books produced annually in the U.S. has nearly tripled, growing 287 percent since 2006, and now tallies more than 235,000 print and “e” titles.”

For comparison, traditional publishers put out between 300,000 and 350,000 new titles annually but the average avid reader only reads 9 or 10 books a year. Do the math and you will understand why it is important to get out there and compete for readers—that is if you are interested in anyone reading your work.

In addition, reading books isn’t dying as some fear—but the way people read books is changing drastically.

R. R. Bowker reports, “that Gen Y’s 2011 book expenditures rose to 30 percent—up from 24 percent in 2010—passing Boomers (born 1946 – 1964) 25 percent share. And with 43 percent of Gen Y’s (born 1978 – 1990) purchases going to online channels, they are adding momentum to the industry shift to digital.

And the Los Angeles Times says, “Total trade book sales in the U.S. reached $7.1 billion in 2012, up from $6.7 billion the prior year.”

“The book industry is operating in a new and dynamic landscape that puts much more power in the hands of consumers,” said Kelly Gallagher, vice-president of Bowker Market Research. “Consumers can now very easily purchase virtually any book they want, whenever they want it and get it at a competitive price. It’s more essential than ever before to understand who is buying and what their expectations and habits are.” Source:

During the first break of the SF Book Festival, I met Jean Davidson, Ph.D., the author of two nonfiction books: Mother of Fire and The Ostrich Wakes—two books I now want to read after talking to her.

Then I had a brief conversation with Porter Gale, the author of Your Network is Your Net Worth. Gale was the former VP of Marketing at Virgin America with more than twenty years of experience working in marketing and filmmaking. I wanted to talk longer but the next lecture started at 1:00 pm, and I did not get a chance to reconnect.

The 1:00 – 2:10 pm panel topic was Writing About your Life.  Because my next book is a memoir, I wanted to hear what the four experienced authors had to say. For example, one member of the panel was Dean Dimitrieski—the winner of the Biography/Autobiography category of the festival—who wrote Tears For My City.

I wanted to attend the 2:30 – 3:30 pm panel on Children’s Books in a Modern Age, but during the break I got into a conversation with Lone Morch, the author of Seeing Red, and then talked with Patty Kogutek, the author of A Change of Habit—and met her husband, a Vietnam vet who has led a fascinating life—and felt it was worth staying.

At 3:40 pm, there was a powerful and dramatic poetry reading by Dr. Neal Hall, a multi-award winning poet quickly followed at 4:10 with an active panel of five discussing The Future of Books. Three of the five panelists combined had at least eighty years of experience in publishing/journalism. This was followed by an inspiring presentation by Richie Norton, who wrote the grand-prize winner The Power of Starting Something Stupid.

At 5:00, the free admission portion of the book festival ended, and off I went through the streets of San Francisco to have dinner at the Millennium Restaurant.

At 7:00, the award winners returned to attend the award ceremony of the festival—with open bar and a buffet—where I learned that less than five-percent of the authors and poets who submitted entries to this festival’s literary contest were honored with recognition from the judging staff of authors, publishers, journalists, agents, directors and others committed to supporting the literary community. After months of hard work where these judges read, discussed, analyzed and even argued, the list of award winners was announced leading to May 18.

I’m already planning to attend the 2014 San Francisco Book Festival.

Discover The Need To Edit and Authors Finding Readers


Lloyd Lofthouse, a former U.S. Marine and Vietnam Veteran,
is the award winning author of My Splendid Concubine [3rd edition].

His latest novel is Running with the Enemy. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

“The Bartender’s Tale” by Ivan Doig

Ivan Doig is at his best when his pen carries us to the rugged small towns and sheep ranches of Montana.

My first visit to Doig country was in “This House of Sky” (a finalist of the 1979 National Book Award). His latest book did not disappoint as it continued to vividly capture a way of life that has almost vanished in our Facebook, fast food, You Tube world where attention spans are often less than 30 seconds.

“The Bartender’s Tale” takes place in the summer of 1960. And when I finished reading, I envied the 12 year old boy—Rusty—who is the main character of the novel. I envied Rusty because of his father and that fact he was growing up in the small town of Gros Ventre, Montana where no one stays a stranger for long.

His father Tom is a legendary bartender, who owns an equally legendary Montana saloon called the Medicine Lodge, and the backroom offers powerful magic for the imaginations of young and old.

There is also the story of an innocent, childhood friendship and the pure love that develops between two twelve-year olds—a boy falling in love with a girl named Zoe.

This is the kind of story you want to savor hoping it never ends. While reading, there were times when my eyes grew moist and other moments when I found myself smiling at the warmth radiating from the page.  After the last page, it was like saying goodbye to an old friend and wishing you didn’t have to leave.

Discover Growing up with Oranges


Lloyd Lofthouse, a former U.S. Marine and Vietnam Veteran,
is the award winning author of The Concubine Saga.

His latest novel is Running with the Enemy. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

Global Readers of English

In the United States, Digital Book reported, “In 2012, for the first time ever, online channels accounted for more book purchases than bricks-and-mortar retail in the U.S., according to new data from Bowker Market Research.

“In 2012 (through Nov.), 43.8% of books bought by consumers were sold online versus 31.6% sold in large retail chains, independent bookstores, other mass merchandisers and supermarkets. This is nearly a direct reversal of the situation in 2011, when 35.1% of books were sold online and 41.7% were sold in stores.”

In addition, Jeff Bezos said in the company’s fourth-quarter earnings report, “After five years, e-books [are] a multibillion-dollar category for us and growing fast—up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just five percent.” Source: Business (January 31, 2013)

Let’s look at this from a global perspective.

According to the British, there are about 1.5 billion English speakers in the world living mostly in seventy-one countries where there are at least a million or more English speakers (not counting Hong Kong, mainland China has 10 million), but how many are avid readers of English—someone who might buy books published in English?

With more books—including e-books—being sold online, you may want to know how many global readers are out there who might want to read a book published in English.

To get an idea, in this post, we’ll focus on five countries with a potentially large market for books published only in English.

1. United States
2. India
3. United Kingdom

For the United States, Book Business Magazine says 62.4 million Americans (20% of total population) are avid readers and 63% are women—34.9 million—leaving 23 million men.

Among avid readers in America surveyed by the AP, the typical woman reads nine books a year, compared with only five for men. Women read more than men in all categories except for history and biography. Source:

In India, the Deccan Herald quoted Ken Follet saying India has more English speaking readers than England … and increasing numbers of books are being sold here … There are apparently 89 million people in India for whom English is the first language. It is more than the number in England.

In addition, The reported, “Boom time for English-language books in India” … the number of books published in English is growing by 30 percent a year.

And “India is the only country in which books are published in some 18 languages, with English representing the most significant share at approx. 40-45 %. India ranks third behind the USA and England in the publication of English-language books. Source:

In the United Kingdom—population 62.6 million—even with discounting, last year UK consumer publishing drew in sales of £1.7bn, up 36% on 2001. Adult fiction saw an increase of 44%, to £476m; and young adult and children’s fiction … saw sales more than double to £325m. Source:

Canada—population 34.5 millionCBC News reported January 2011, that Canadians buy about 2.7 million books a week. … Canada’s population is about 34.5 million, but 42% of Canadians are semi-illiterate and probably do not read many books leaving about 8.56 million Canadian adults—24.8%—that may be avid readers. Source:

Australia—population about 23 million—isn’t much better than Canada with 47% considered functionally illiterate. “That means they can’t read the instructions on a medicine bottle, they can’t read a map, they can’t read a recipe.” Source:

However, a major survey of how Australia engages with the arts revealed that 85% of Austrians—who had to be literate enough to read and answer the survey—are avid readers of poetry and literature. Source: the

Crunch the numbers and Australia may have 8.3 million avid readers—36%.

Note: To arrive at these numbers, children age 14 and younger were subtracted from the total along with the functionally illiterate.

You may be wondering how authors in, say, America, may sell his or her books in India, for example. Well, that’s where Kobo, Amazon and Apple help out.

Amazon has sold my English language e-books—for example—in the United States, the United Kingdom, Canada, Spain, France and Germany.

Kobo has sold my work in the US, Canada and Great Britain while Apple’s iBookstore has sold copies in the US, Great Britain, Canada, and Australia.

In fact, Apple’s iBookstore is available in 51 countries and offers hundreds of categories including cookbooks, history books, biographies, picture books and children’s books with free books available in 155 countries. Source:

Countries where there is an Apple iBookstore:

Costa Rica
Czech Republic
Dominican Republic
El Salvador
New Zealand
United Kingdom
United States


In addition, Amazon sells books in 11 countries:

United Kingdom
United States


Note: On March 18, 2013, it was reported that Amazon opened an iBookstore in Taiwan.

And what about KOBO?

According to Kobo, they have attracted millions of readers from more than 170 countries, and Kobo-owner Rakuten’s CEO Hiroshi Mikitani has additionally stated that Kobo is “number one in France; they’re ahead of Amazon in Japan, partially because of us, and Australia and New Zealand as well.”

Then there is the Sony eBook Library store.

Discover more at Authors Finding Readers


Lloyd Lofthouse, a former U.S. Marine and Vietnam Veteran,
is the award winning author of The Concubine Saga.

His latest novel is Running with the Enemy. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

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