The Realty of Honest Reviews and Book Blog Tours

Last Saturday, March 1, 2014, I received an e-mail from the publicist who arranged the March Book Blog Tour for my novel, Running with the Enemy. She was writing to let me know that one of the tour hosts who’d agreed to read my book and review it on her blog wasn’t going to read it and there wasn’t going to be a review posted on that Blog (I’ve removed the blog’s name and it’s host’s name from this post).

Here’s the reason for the change: “I wanted to let you know that (the book Blog host) handed the book off to one of her other readers who requested it. She never told me that it was for one of her reviewers and not herself.  That reader found it too violent and couldn’t finish it. (The blog host) won’t be posting a review but will be posting a spotlight of the book instead.  I really have to wonder if there are people who think you soldiers were out in the field eating bonbons, rather than shedding blood for your country!  I thought I made it crystal clear in the invitation that this was not a feel good, romanticized fluff novel.”

Here’s my response to the publicist who arranged the tour:

It’s understandable that many readers in North America and Europe might be repulsed by the violence in the novel, because more than 93% of Americans, for instance, have never served in the military and even fewer have fought in a war.

There are more than 316 million Americans today, but only 1.8 million served in the Korean War; 2.7 million in the Vietnam War, and 2.3 million in the Iraq and Afghanistan Wars.

That means that in the United States, less than 2% (this number is probably much smaller due to the deaths of veterans over time) of the population has been exposed to the violence of war. Only a combat veteran understands what it’s like and we’re an often misunderstood minority most Americans would rather sweep under the carpet.

Low Res e-book and paperback covers joined December 13

e-book cover                                     paperback cover

In fact, the only exposure to war most North Americans experience is the romanticized, sanitized, Hollywoodized versions of war that is one of the reasons I joined the US Marines in 1965 thinking of glory and not gore. Over the years, I’ve only seen a couple of films that came close to real combat. Most films are fantasies that glorify boozing, violence and sex, and the few scenes of violence are usually edited (sanitized). This may explain why the big money makers from Hollywood are usually fantasies or cartoons like the recent Lego film that a neighbor said was silly.

It was in the summer of 1965 in MCRD (Marine Corps boot camp in San Diego) that I started to wake up to a reality often not found in films. That summer of training was harsh and demanding where fear coursed through our blood daily as the drill instructors pushed us to the physical and mental brink of collapse and sometimes beyond to strip us of our ignorant innocence and convert us into killing machines willing to die on command.

Then right out of boot camp, we were shipped to Vietnam, where my childhood dreams of glory and heroism from watching John Wayne movies (and other films) evaporated and never returned.  Instead, I came home in 1966 a heavy drinker with a heavy dose of PTSD and night flashbacks so vivid that I often awoke in a cold sweat in a semi nightmare state where I was back in the battlefield being hunted by the Vietcong.

Even to this day, I feel helpless if I don’t have a weapon within easy reach—a knife or a firearm. I still sleep with a .38 caliber pistol. If I lock that weapon up in the gun safe, I can’t sleep. I lay awake all night listening to every sound wondering how long it would take me to open the safe if someone broke in the house.

My medical provider is the Veterans Administration (VA), and on the door to the VA clinic I go to is a sign that says we have to leave any weapons in our cars—don’t bring them inside.

When I stopped swilling the booze back in the early 80s—after my first marriage ended—I started to manage the anger that comes with the PTSD so it wouldn’t consume me and destroy my life totally. The anger is always there like a simmering volcano that occasionally flares up. This may explain why I prefer the life of an introvert. Crowds make me nervous.

Running with the Enemy, although fiction, represents what I experienced in combat, and why I used that 1880 General William Tecumseh Sherman quote to open the book.

War, like rape, is hell. War does things to most of the troops who actually fight in combat. It’s also why I can’t condemn combat troops who end up committing atrocities like the Mai Lai massacre in Vietnam or what happened in Abu Gharib prison in Iraq where there was torture and abuse. Those troops didn’t need to go to prison for what they did. They needed help to recover from the combat trauma that ruined their lives. Maybe a mental hospital/prison would have been a better place to end up with help to heal if healing was possible.

Many if not all of us who joined the military mostly do so out of patriotism—naive and innocent we went off to war singing patriotic songs, and then, like a Dr. Jekyll, many of us combat veterans came back as a Mr. Hyde changed for the worse. For us who manage our demons and stay mostly in control, we must always be on guard to control the dark stain on our souls that was birthed in combat.

Running with the Enemy, not for the faint of heart, is on sale for .99 cents through March (2014) and in April the price returns to $3.99. A few pull quotes from reviews might paint a more complete picture of the story.

A judge for the 21st Writers Digest Self-Published Awards said, “Quite good and has a lot to say about the nature of conflict.” Another reviewer said, “Well written with very graphic language and violent scenes, but a very good suspense book.” A third reviewer said, “I was sucked in by the nitty gritty feng shui of the book; then repelled by the sexual violence.”

The reality is that as authors—if we are honest—we have no control over how any reader will respond to our work.


Lloyd Lofthouse is a former U.S. Marine, Vietnam Veteran and English-journalism teacher.

His latest novel is the award winning Running with the Enemy that started life as a memoir and then became a fictional suspense thriller. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”

In Defense of Authors Perceived as Behaving Badly – Part 2/3

The Guardian published a piece on How not to handle bad reviews, and quoted science fiction author Isaac Asimov who said authors fall into two groups: “Those who bleed copiously and visibly at any bad review, and those who bleed copiously and secretly at any bad review.”

Then Dog Star Media says, of fighting negative reviews online, that, “There are harsh rules in opinion-making. One bad review can really hurt you. There is no way to fight opinion with opinion.  The only safe answer for control is to be positive all the time, frequently and in great volume. … If the conversation is going on and you are not part of it, it is more than likely that you will be painted inaccurately.  By being part of the conversation, you can keep it accurate and begin to control the conversation by putting a greater emphasis on your opinion. … There is a saying about the basics of Public Relations. It goes like this: You can fight fact with fact but you cannot fight opinion with opinion.”

But before an author can fight opinions with facts that support the quality of his or her work, he or she must go out and find facts from reputable sources—not from anonymous reviewers, friends or family.

With review space in the traditional media shrinking, where does an author find reputable sources that do not charge to review?

The Midwest Book Review is one but Midwest reviews less than a third of the books submitted to them.  The other option is to find Blogs that review books and do not charge a dollar price to do it. I suggest finding Blogs with an Alexa ranking in the top 1%—or near it, but Blogs that review books must also earn a credible reputation, which is why I suggest only submitting to Blogs that are ranked in the top 1% by Alexa.

But how do you come up with that one percent?

Royal reported December 2011 that there were 555 million Websites; 800+ million users on Facebook; 39 million Tumbler Blogs; 70 million WordPress Blogs and that there were 2.4 billion social networking accounts worldwide.

To come up with a 1% number, I use the total number of Websites, which means a Book Review Blog should have an Alexa ranking of at least 5.5 million or lower. I also look for the number of people that subscribe to that Blog as members and/or followers.

For two examples:

Peeking Between the Pages had a 1.7 million Alexa traffic rank when I checked with 384 sites linked in and 1,363 members in addition to 253 followers. The Review Policy says, “Due to the overwhelming number of requests I do get I am selective about what I pick to read and review. I will only choose to review those books which I feel I will have an interest in.”

Another Blog that reviews books is So Many Precious Books, So Little Time and it had a 4.9 million Alexa ranking with 305 sites linked in. This Book Blog has 708 members and 127 followers. The review policy says, “… I am not able to accept all review requests as I get so many. I am not able to reply to all requests …”

In addition, I also submit my work to the Writer’s Digest Self-Published Book Awards. Yes, it costs money to enter this contest but all entrants will receive a brief commentary from the judges that is similar to a review—that is as long as Writer’s Digest keeps this policy.

I have posted two judges’ commentaries on my Websites and you may see them by clicking on the following links.

My Splendid Concubine and Our Hart

Everyone has an opinion and that opinion should be treated with respect, but that does not mean an author has to lie down and take a beating when there is evidence from reputable sources such as The Midwest Book Review, a Writer’s Digest Judge, or Book Blogs like Peeking Between the Pages and So Many Precious Books, So Little Time that may offer a positive review building an author’s credibility to counter negative reviews.

Continued on January 22, 2013 in Part 3 of In Defense of Authors Perceived as Behaving Badly or return to Part 1


Lloyd Lofthouse, a former U.S. Marine and Vietnam Veteran, is the award winning author of The Concubine Saga.

His latest novel is Running with the Enemy. Blamed for a crime he did not commit while serving in Vietnam, his country considers him a traitor. Ethan Card is a loyal U.S. Marine desperate to prove his innocence or he will never go home again.

And the woman he loves and wants to save was trained to hate and kill Americans.

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”