Lloyd Lofthouse

Peter Greene read the Fortune article about how business leaders are fighting valiantly to save Common Core, and he realized that they don’t have a clue about dealing with individual consumers or social media. They pour millions into creating astroturf groups and blogs without readers, but they don’t understand anything about education or the public.

The writer of the infamous article, Peter Elkind, tries to portray the business leaders sympathetically, but it could not have been easy.

Greene writes:

Elkind recounts the story of how Rex Tillerson, head of Exxon, threatened to pull the company out of Pennsylvania if the state did not embrace Common Core (and quotes without citing Kris Nielson’s blog response– in Elkind’s world, the businessmen and politicians all have names and faces, but only a few bloggers and activists get the same consideration). Business interests tried founding groups like the Collaborative for Student Success to gin…