Word of Mouth (WOM) is the most powerful promotional tool there is, and Julie Stock reveals the secret of how it works: “The first step is to find people online or offline who share your subject matter. You can do a Twitter (or Google) search for this if you’re starting with an online approach. Then tap into their shared passion. I have met a few people because of my love (with an emphasis on passion and love of the subject) of country music, for example. Once you meet them, let them get to know you and they may (with an emphasis on may) check you out as a result and find that you’ve written a book and hey presto!.”
Did Julie ask anyone to buy and read her book? No. She let them discover the book and make that decision by themselves without any prodding by her.