Authors Finding Readers – Part 3/4

Something else that effects books sales is political beliefs? There are many nonfiction books written for both conservatives and liberals. Every week when I shop at Costco, I see them on the book table and ignore them.

But what about Fiction?

Archive.Newsmax.com says, “The average self-identified conservative book reader consumes about the same number of books per year (eight) as the self-identified liberal (nine).”

However, in another survey, the results show only 12% of readers were far-right conservative Republicans while 19% were far-left liberal Democrats. Source: Surveys.ap.org

In fact, About.com posted a list of novels conservative should read and listed Animal Farm by George Orwell; Brave New World by Aldous Huxley; The Fountainhead by Ayn Rand; The Red Badge of Courage by Steven Crane; Go Tell It On the Mountain by James Baldwin; To Kill a Mockingbird by Harper Lee; The Great Gatsby by F. Scott Fitzgerald; On the Road by Jack Kerouac; The Scarlet Letter by Nathanial Hawthorne, and Bonfire of the Vanities by Tom Wolfe.

Another site, Why Pop Culture Matters, says Science Fiction is Inherently Conservative: “One place where conservatives–and particularly libertarians–do pop culture well is in the science fiction field. Authors like Sarah Hoyt, John Ringo, David Drake, and even Harry Turtledove produce excellent writing in the Robert Heinlein vein, which leans libertarian-right. And John Barnes is very capably reprising the brilliant Heinlein juvenile novels of the 1950s in a twenty-first century style.”

I went in search of a list of fiction  for liberals and ran into a conservative firewall of hits attacking liberals as evil and the force that will destroy America.

I did see something about a liberal bias in zombie fiction. I also saw hits criticizing Hollywood for churning out too many movies with liberal themes/topics. After looking at the first hundred hits, I started to try other Google search terms until I found this at the Democratic Underground listing a few authors recommended for liberals: John Steinbeck, Sinclair Lewis, John Dos Passos, Norman Mailer, Gore Vidal, and Phillip K. Dick for Science Fiction, etc.

What I did learn was that Conservatives are obsessive about the dangers liberals pose to America, but in the US, according to Gallup.com, twenty-one percent of Republicans are hard-right (17.2 million) while only 9% of Democrats are hard-left or very liberal (3.78 million), which may explain why liberals appear to be outnumbered by conservatives on the Internet.

However, normal conservatives (not the hard-right kind) make up 32.4% (64.8 million) of the adult population, Moderates 36% (72 million) and Liberals 21% (42 million). If we subtract the 3.78 million hard-left liberals, that leaves 38.2 million normal liberals.

Now that we have a better idea about the size of the reading public and its reading habits, how does an author go about attracting the right sort of reader to his or her work?

Answer: Building an Internet platform that attracts readers interested in a specific topic, genre and theme.

But, how does an author do that properly?

Continued on September 1, 2012 in Authors Finding Readers – Part 4 or return to Part 2

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_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

lloydlofthouse_crazyisnormal_web2_5

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

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Authors Finding Readers – Part 2/4

In 2010, the ABA’s Bookselling this Week reported, “Based on the two Verso surveys, which were statistically weighted to mirror the U.S. population age 18 or older, avid readers (those who spend five or more hours a week reading) comprise 28 percent of the population. These readers skew older into the Boomer cohort, and 63 percent – or approximately 39 million – are female. Importantly, actual book purchase behavior showed a similar pattern in the Verso survey, with avid readers buying 10 or more books a year. … Older Americans represent two-thirds of avid readers …”

If those numbers hold true today, that means there are about 63 million avid readers in the US age 18 or older reading an average of 10 books a year and there are about 3.3 million new titles to choose from if we do not count books published in previous years.

Stephen’s Lighthouse.com reported, “Bowker released its much-anticipated 2009 U.S. Book Consumer Demographics and Buying Behaviors Annual Report today, providing the U.S. book industry with the most complete consumer-based research on who buys books and why. … Women lead men in overall purchases, contributing 64% of sales. Even among detective and thriller genres, women top 60% of the sales. Where do men catch up? Fantasy titles are purchased evenly by men and women. … Americans like people. The biggest selling non-fiction genre is biography – auto and otherwise.”

Then German Book Office New York, Inc. says, “According to the 2011 United States Census Bureau, in 2010, 37.9% (75.8 million adults) of Americans read a book within the last 12 months, with 20.8% (41.6 million adults) reading two or more times a week; 3.6% (7.2 million adults) reading once a week; 3.8% (7.6 million adults) reading two or three times a month; 2.8% (5.6 million adults) reading once a month, and 2.5% (5 million adults) of American participated in a book club in the past 12 months.

“The Harris Poll surveyed over 2,000 adults online between July 11 and 18 … With questions focusing on reading habit, the survey revealed insights into the changes that e-Reading has had over the past year as well.

“Overall 16% (32 million adults) of Americans read between 11 and 20 books a year with 20% reading 21 books or more in a year. These numbers are very different for Americans who read electronically: 32% of Americans read 11-20 books and 27% read 21 books in an average year with e-Reader devices.

“The Harris Poll has also revealed that e-Reader users are also much more likely to purchase books. Thirty-two percent of Americans say they have not purchased any books in the past year, while only 6% of e-Reader users could say the same.

“Among those who say they read at least one book in an average year, 76% read both fiction and non-fiction. However in both these categories, certain types of books are on the rise. Among fiction categories, 47% of respondents read mystery, thriller and crime books; 25% read science fiction; and 23% read literature and romance. The remaining readers chose between graphic novels (10%), “chick-lit” (8%) and Westerns (5%).

“Within the non-fiction categories 29% of readers pick up biographies; 27% read history; and 24% read religious and spirituality books. 18% of non-fiction readers pick up self-help books, while 13% read true crime, 12% read current affairs, 11% read political books and 10% read business books. …

“According to consumers, free chapters or sample giveaways had the largest impact on buying e-books.”

As you can see, tastes vary as do the number of books read annually from person to person. If an avid reader reads ten books a year and there are several million titles to choose from, what do you consider the odds are that your work will be one of those books?

Continued on August 31, 2012 in Authors Finding Readers – Part 3  or return to Part 1

View as Single Page

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

lloydlofthouse_crazyisnormal_web2_5

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”