Comparing a virtual book tour to the traditional, and why go on a book tour in the first place?

Crazy is Normal: a classroom exposé started its virtual book tour journey on October 1 to November 15, 2014, and I do not expect to make a profit.

A profit would be nice, but as you read this post, you will discover that traditional publishers usually don’t expect a profit—if there is any—until long after the book tour—if there is one—because old fashioned book tours are rare and expensive.

Just in case you think every traditionally published author gets a book tour from a publisher, think again.

In March 2010, the Los Angeles Times reported, as the business of publishing changes, book tours increasingly look like bad risks. “In 99.9% of cases,” says Peter Miller, director of publicity at Bloomsbury USA, “you can’t justify the costs through regular book sales.”

Traditional book tours are expensive, because authors usually fly from city to city between states or countries and the cost can runs into the thousands.

For instance, Brian Jud explored the Cost of a Traditional Tour, by car, and concluded that the direct cost of a six month book tour would run $12,345, and he would have to sell 2,465 books to break even.

In addition, Publishers Weekly—in 2006—said, “There are 5,500 adult trade fiction titles published every year, and a tiny percentage of those books’ authors get sent on tour… Assuming that an average 10-city tour costs, say $25,000 (toting up airfare, hotels, escorts and co-op advertising), most book tours are far from cost-effective in terms of the number of copies sold at signings.”

How is a virtual book tour different and why is that important?

I’m inviting you to read on and discover how much this virtual tour has cost me in dollars and time, and we will start with the publicist, who arranged the 20+, Book Blog tour and charged $534.35.

You might think that’s expensive, but consider the $12,345 and/or $25,000+ mentioned above for the cost of a traditional book tour.

Next, there’s the cost of the complementary books sent to the book bloggers who agreed to be the hosts of Crazy is Normal’s virtual book tour.

This is where I stop to deal with potential critics who will claim sending out free books is like buying a review, but that kind of thinking is wrong because the traditional book publishing industry has done it for decades—long before POD, e-books and Amazon came alone.  Traditional Publishers have always sent out hundreds of free copies of new books, for instance, to book stores, magazines, newspapers, and other authors hoping that this would result in positive reviews and media attention.

To send out complimentary copies for this virtual tour cost $28.93 for eight e-books and $103.69 for fourteen paperbacks for a total of $132.62, and that included the postage for the paperbacks that I ordered directly from Amazon for the e-books and Create Space for the paperbacks. Create Space allows authors to mail directly from the printing plant and placing the order was easy.

Then there was $180 to promote Crazy is Normal during the virtual tour with e-mail blasts from Bargain Booksy (Oct. 5), The Fussy Librarian (Oct. 7), eReaderNews Today (Oct. 17), Book Gorilla (Oct. 20), Kboards (Oct. 25), and Indie Book Promo (starting Nov. 8). I might add more before the tour ends. If so, I’ll update.

The great thing about a virtual tour (I’ve been on several and one local-traditional tour in 2008), the author doesn’t have to leave home and that saves a lot of time and money.

In addition, I also supplied nine excerpts for the book, wrote four guest posts and answered questions for five interviews that will appear during the tour. I didn’t keep track of the time, but if each one took an hour, on average, that’s 17-hours, well spent.

I’m also using Twitter during the Tour to announce each stop, and here are the Tweets I’m using several times a day. I’ll be back to add new ones as they appear.

The publicist I use to organize and arrange a book blog tour is Teddy Rose and Bill Pope, Virtual Author Book Tours.com
http://www.virtualauthorbooktours.com/category/about-us/

Day 1 of Bk-Blog Tour
1st Review
@ SoManyPreciousBookSoLittleTime
tinyurl.com/mswrq9a
pic.twitter.com/91ek9zmYgz

>>>Amazon Sales Rank #46 on Memoir-Educator genre list<<<

Day 2 of Bk-Blog Tour
1st Guest Post
@ InspireToRead
I worked with 6,000+ students
http://bit.ly/1vAHVru

>>>Amazon Sales Rank #73 on Memoir-Educator genre list<<<

Day 3 of Bk-Blog Tour
2nd Guest Post
@ TheWormhole
http://bit.ly/ZBJ5Z0

>>>Amazon Sales Rank #85 on Memoir-Educator genre list<<<

Day 5 of Bk-Blog Tour
1st e-mail blast
@ BargainBooksy
http://bit.ly/1Erdyca

>>>Amazon Sales Rank #8 on Memoir-Educator genre list<<<

Day 6 of Bk-Blog Tour
2nd Review
Welcome to #CassandraMsPlace
http://bit.ly/10FddD6
https://www.youtube.com/watch?v=f-C4X6f0B5g

Day 6 of Bk-Blog Tour
1st interview
@ PinkysFavorteReads
http://bit.ly/1CP2q79

>>>Amazon Sales Rank #13 on Memoir-Educator genre list<<<

Day-7 of Bk-Blog Tour
@ FussyLibrarian
2nd e-mail blast
60,919 readers interested in Memoirs
http://bit.ly/1lvZaI5

>>>Amazon Sales Rank #9 on Memoir-Educator genre list<<<

Day-8 of Bk-Blog Tour
@DrBillsBookBazaar
Says “this fabulous memoir”
3rd Review
http://bit.ly/1pQEiJj
https://www.youtube.com/watch?v=f-C4X6f0B5g

>>>Amazon Sales Rank #16 on Memoir-Educator genre<<<

Day 9 of Bk-Blog Tour
@ BeingTillysMummy
3rd Guest Post
http://bit.ly/1yQGTw7

>>>Amazon Sales Rank #30 on Memoir-Educator genre list<<<

Day 10 of Bk-Blog Tour
@ BeingTillysMummy
An excerpt from Crazy is Normal
http://bit.ly/1w07KlM

>>>Amazon Sales Rank #41 on Memoir-Educator genre list<<<

Day 13 of Bk-Blog Tour
@ Unselfish
4th Review
http://bit.ly/ZXfdGS

>>>Amazon Sales Rank #49 on Memoir-Educator genre list<<<

Day14 of Bk-Blog Tour
@ BackPorchervations
5th Review
Interview
Excerpt
http://bit.ly/1qRb51l

>>>Amazon Sales Rank #58 on Memoir-Educator genre list<<<

Day15 of Bk-Blog Tour
@ SincerelyStacie
6th Review
http://bit.ly/1umMBOx

>>>Amazon Sales Rank #19 on Memoir-Educator genre list<<<

Day 17 of Bk-Blog Tour
@ HeckOfABunch
7th Review and Giveaway
http://bit.ly/1zgn6GG

Day 17 of Bk-Blog Tour
3rd e-mail blast
@ eRederNewsToday
http://bit.ly/1vu2DdV

>>>Amazon Sales Rank #3 on Memoir-Educator genre list<<<

Number 3 Memoir Crazy is Normal Day 18

Woke up this morning to this and 8-hours later Crazy is Normal was still ranked at #3 on Amazon.

Day 20 of Bk-Blog Tour
4th e-mail blast
@ BookGorilla.com
http://www.bookgorilla.com/deals

>>>Amazon Sales Rank #2 on Memoir-Educator genre list<<<

Day 21 of Bk-Blog Tour
@ BooksBooksandMoreBooks
8th Review
http://bit.ly/1pC3nYA

>>>Amazon Sales Rank #4 on Memoir-Educator genre list<<<

Day 22 of Bk-Blog Tour
Lu Ann Worley
@ RockinBookReviews
9th Review
Interview
& Excerpt
http://bit.ly/1tgWmBj

>>>Amazon Sales Rank #4 on Memoir-Educator genre list<<<

Day 23 of Bk-Blog Tour
With Melissa Beck
@ TheBookBinder’sDaughter
10th Review
With Interview
bit.ly/ZP0Ovt

>>>Amazon Sales Rank #4 on Memoir-Educator genre list<<<

Between Book Blog visits—10-24 to 10-28—promotional ads ran on:
http://www.ebooklister.net/
http://www.sweetiespicks.com/
http://digitalbooktoday.com/
and
http://www.worldliterarycafe.com/

Day 29 of Bk-Blog Tour

With Lisa @ The News in Books

11th Review

With Guest Post

http://www.thenewsinbooks.com/crazy-is-normal-a-review/

>>>Amazon Sales Rank #8 on Amazon’s Memoir-Educator genre<<<

Day 30 of Bk-Blog Tour

Hosted by M. Denise Costello

12th Review

With Excerpt

http://www.mdenisecostello.com/2014/10/30/crazy-is-normal-by-lloyd-lofthouse/

>>>Amazon Sales Rank #5 on Memoir-Educator genre list<<<

Day 31 of Bk-Blog Tour

13th Review
@ DWD’s Reviews of Books, Audibooks, Music and Video
http://dwdsreviews.blogspot.ca/2014/10/crazy-is-normal-classroom-expose-memoir.html

Day 33 of Bk-Blog Tour
November 2, 2014

http://www.southerncaliforniabookfestival.com/

LOW RES Biographies and Autobiographies for the 2014 Southern California Book Festival

Day 34 of Bk-Blog Tour
14th Review
@ She Treads Softly
http://shetreadssoftly.blogspot.com/2014/11/crazy-is-normal.html

Day 34 of Bk-Blog Tour
People Reads Weekly Feature Promotion from November 3 – 9
http://www.peoplereads.com/

>>>Amazon Sales Rank #14 on Memoir-Educator genre list<<<

Day 35 of Bk-Blog Tour
15th review
@ Celtic Lady’s Reviews
http://www.celticladysreviews.blogspot.ca/2014/11/crazy-normal-by-lloyd-lofthouse-review.html

Day 35 of Bk-Blog Tour
November 4
Choosy Bookworm Promotion
http://choosybookworm.com/

>>>Amazon Sales Rank #5 on Memoir-Educator genre list<<<

Day 39 of Bk-Blog Tour
Indie Book Promo.com will run from November 8 to December 8
http://indiebookpromo.com/

>>>Amazon Sales Rank #44 on Memoir-Educator genre list<<<

Day 41 of Bk-Blog Tour
The Fussy Librarian Promotion
http://www.thefussylibrarian.com/about

Day 41 of Bk-Blog Tour
16th Review
@ What U Talking ‘Bout Willis?
http://www.whatutalkingboutwillis.info/crazy-normal-book-review/

>>>Amazon Sales Rank #15 on Memoir-Educator genre list<<<

Day 42 of Bk-Blog Tour
17th Review
@ From Isi – Come. Read. Enjoy
http://fromisi.wordpress.com/2014/11/11/crazy-is-normal-by-lloyd-lofthouse/

>>>Amazon Sales Rank #9 on Memoir-Educator genre list<<<

 

Day 43 of Bk-Blog Tour
18th Review
@ Reading to Distraction
http://www.readingtodistraction.com/book-reviews/2014/10/13/crazy-is-normal

Day 43 of Bk-Blog Tour
19th Review & Excerpt
@ Manic Mama of 3
http://manicmamaof3.wordpress.com/2014/11/12/crazy-is-normal-book-review-excerp/

>>>Amazon Sales Rank #9 on Memoir-Educator genre list<<<

Day 47 of Bk-Blog Tour
Author event in Oakland, California at the main library with the California Writers  Club’s Berkeley Branch followed by Howard Allen VanEs who talked about book marketing
http://cwc-berkeley.org/
https://www.facebook.com/photo.php?fbid=10152817792969144

 >>>Amazon Sales Rank #41 on Memoir-Educator genre list<<<

Day 48 of Bk-Blog Tour
21st Review
Interview & Excerpt
@ Deal Sharing Aunt
http://www.dealsharingaunt.blogspot.ca/2014/11/crazy-is-normal-by-lloyd-lofthouse.html

>>>Amazon Sales Rank #10 on Memoir-Educator genre list<<<

Day 49, November 18, 2014
This is the Last day of this Bk-Blog Tour
22nd Review
@ Feminist Reflections
http://www.feministreflections.com/2014/11/book-tour-crazy-is-normal-by-lloyd.html

>>>Amazon Sales Rank #15 on Memoir-Educator genre list<<<

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

lloydlofthouse_crazyisnormal_web2_5

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”