Twitter Hash Tag Magic for Authors and Bloggers—You Decide

On Saturday, Sunday and Monday every week, I join several hash tag groups on Twitter, and we support each other by Retweeting each other’s Tweets that might lead readers to view our blog posts, and if we are authors—not all of us are—our blogs support our books by attracting readers who might buy one or more of our books after reading a few free blog posts.

#ArchiveDay is on Saturday; then there is #SundayBlogShare, and last #MondayBlogs. Out of curiosity I wanted to see if my books sold more copies on those days than the rest of the month, so I went back and compared the sales numbers for January, February, March and April.

January through April covers 151 days, and Saturdays, Sundays and Mondays took up 47 of those days or 31.1% of the total. During that four month period, my books sold 325 copies or an average of 2.1 a day.

During the Twitter hash tag days with #ArchiveDay, #SundayBlogShare and #MondayBlogs, my books sold 132 copies or 40.6% of the total for almost 3 a day.

To break it down further:

  • There were 17 #ArchiveDays, and 35 books sold for an average of 2 a day.
  • There were 15 #SundayBlogShare days, and 44 books sold for an average of 3 a day.
  • There were 15 #MondayBlogs days, and 53 books sold for an average of 3.5 a day.

How about Blog traffic?
Were there more views on the three hash tag days?

Only April was available for daily totals. To be fair, Saturdays have always been slow for views even before I joined the three hash tag groups. It would be interesting to see what would happen if #ArchiveDay was on a Tuesday or Wednesday. In fact, Fridays, Saturdays and national holidays (for instance, Easter, Thanksgiving, Christmas and the early weeks of the summer when kids are out of school and many families take off on vacation) is almost always lower in view counts compared to the rest of the week or year, and I think the reason #ArchiveDay on Saturday still hit the monthly average in book sales instead of ending up lower says a lot.

Lloyd Lofthouse.org had a total of 4,267 views that arrived from Twitter; 15,064 from search engines, and the Blog had a total of 355 Posts by May 7, 2015

  • April total/daily average = 1,306/44
  • #ArchiveDay—April total/daily average = 159/39.7 (90.2% of daily average)
  • #SundayBlogShare—April total/daily average = 193/48.2 (109.5%)
  • #MondayBlogs—April total/daily average = 307/76.7 (174.3%)

Crazy Normal – the classroom expose had a total of 2,549 views that arrived from Twitter; 17,727 from search engines, and the Blog had a total of 775 Posts by May 7, 2015.

  • April total/daily average = 2,174/72
  • #ArchiveDay—April total/daily average = 272/67 (93%)
  • #SundayBlogShare—April total/daily average = 343/85.7 (119%)
  • #MondayBlogs—April total/daily average = 315/78.7 (109.3%)

iLookChina.net had a total of 1,293 views that have arrived from Twitter; 313,563 from search engines, and the Blog had a total of 2,010 Posts by May 7, 2015.

  • April total/daily average = 9,341/311
  • #ArchiveDay—April total/daily average = 913/228.2 (73.3%)
  • #SundayBlogShare—April total/daily average = 1,131/282.7 (90.9%)
  • #MondayBlogs—April total/daily average = 1,469/367.2 (118%)

The Soulful Veteran had a total of 556 views that have arrived from Twitter; 8,402 from search engines, and the Blog had a total of 212 Posts by May 7, 2015.

  • April total/daily average = 771/26
  • #ArchiveDay—April total/daily average = 272/67 (257.6%)
  • #SundayBlogShare—April total/daily average = 343/85.7 (329.1%)
  • #MondayBlogs—April total/daily average = 315/78.7 (302.6%)

In conclusion, I think the results show that on the three hash tag days, on average, there was more traffic to my blogs and more book sales—especially for The Soulful Veteran blog where views increased dramatically by more than 250 percent, and this blog has a very poor search engine rank when compared to my other three sites through Alexa. I think it’s safe to say that increased traffic coming from Twitter on hash tag days also increased book sales—at least for Sundays and especially Mondays.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

ON SALE - Cover with Blurbs

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