Trump vs Hillary – are you keeping score?

This is worth sharing to make a point. I read this on Quora.  The question Jeff Redman answered was: How many times did Hillary Clinton invoke the 5th amendment during her testimony on the private email servers?

Jeff Redman, former Founder/Owner/Operator: LIGHTWORK (photo supply) (1979-1997)
Not even once. Ever.

She gave 11 hours of Public testimony before a largely hostile congressional committee and answered every question factually.

Benghazi was “investigated” for FOUR YEARS and did not produce even one indictment.

The email lark was “investigated” for TWO YEARS and did not produce even one indictment.

(Just for comparison, at this point the Russia Investigation has been going on for 14 months and has produced 23 indictments and, I believe, five guilty pleas.)

Promoting the Same Book for Seven Years—info for authors

First—a brief history of my first novel (I’ve published four so far and have started a fifth that I plan to turn into a series).

I started researching and writing “My Splendid Concubine” in 1999 (total copies sold to date are almost 21,000).  During that time, we visited China nine or ten times and traveled extensively throughout that country doing research. Concubine, after a stack of printed revisions almost as tall as I am—I was six-foot-four but as we age, we shrink—the novel’s 1st edition came out in December 2007, and it sold 562 copies in its first two years. In 2010, the novel went through more editing and revisions, and then the 2nd edition came out with a new cover. Between 2010 and 2013, the 2nd edition sold more than 11-thousand copies. The 3rd edition, after more editing, revisions and another new cover, came out in 2013 and has sold more than 9-thousand additional copies and is still selling.

During those seven years, Concubine was promoted in several local brick-and-mortar book store author events, through thirty-one traditional talk radio shows where I was a guest expert on China, and three book blog tours in addition to two BookBub ad campaigns: one in 2013 and another in 2014.

What follows is a brief report of the most recent $0.99 promotion of My Splendid Concubine from April 13 – April 19, 2015.  When that promotion ended, I submitted a price increase from $0.99 back to $3.99, but as I’m writing this post, I see that Amazon has kept the price at $0.99—and it has now been more than five days since the official promotion ended.

Starting Sunday, 4/12, I pinned—after I made sure that price had been dropped by Amazon and Draft2Digital—a Tweet promoting the sale to the top of my Twitter page and tweeted fresh tweets to support the sale several times a day in addition to the pinned tweet that was always there.

To discover how to pin a Tweet to the top of your Twitter page so that it’s what everyone sees first when they visit, I’ve included this video from YouTube that explains how to do it.

When I checked my Twitter Analytics page (I’m not sure you can open this link), it turns out that the Tweet that promoted the sale (the pinned tweet) was the Top Tweet for the last 20 days with 4,178 impressions (number of times users saw the Tweet on Twitter—I have no idea how they measure that). Using Twitter analytic, I learned that the same pinned Tweet was Retweeted 54x, the image was clicked on 7x and the link that led to Amazon was clicked 5x, and that was just the pinned Tweet.

I have no idea how many times all of the other promotional tweets were seen. For instance, I found one of the same Tweets that was not the pinned version, and it was viewed 904x and engaged 23x. Engaged means the number of times a user has interacted with a Tweet, and I probably posted the same Tweet three to five times a day during the sale.

But what about the four ads I ran with The Fussy Librarian, Choosy BookwormeReaderNewsToday and Riffle?

The price drop to $0.99 was submitted on 4/11. Note: Seven copies sold for the full price at $3.99 between 4/1 through 4/4.  No copies sold between 7/5 – 7/10.

Sales by Date During the Promotion

  • 4/11 – 2
  • 4/12 – 20
  • 4/13 – 29 (two ads ran: The Fussy Librarian and The Choosy Bookworm)
  • 4/14 – 50 (one ad ran: eReaderNews Today)
  • 4/15 – 14
  • 4/16 – 13 (I think the ad from Riffle ran—a site with a high Alexa rank in Canada—but there were no sales from Canada during the promotion, and I’m not sure if the ad ran the day it was scheduled, because I never saw it even though I searched.)
  • 4/17 – 3
  • 4/18 – 3
  • 4/19 – 3
  • 4/20 – 1 (I submitted the price change from $0.99 to $3.99 at 7:30 AM)

During the same time span as the Concubine promotion, my other three books sold 12 copies at the full price of $3.99.

The result: More than 160 copies have sold so far in April for all four of my books—but most of the sales were for “My Splendid Concubine”. The total number of sales for January, February and March were 148 or an average of 49 copies a month. I think that an increase of sales of more than 326% for April was a success.

 
I think exposure is more important than profit. If the work is worth reading, the exposure might lead to those profits in the future.

For instance, Amanda Hocking didn’t earn much money or sell many books for her first eight years as an indie author, and then her sales went viral making her an internationally known author and a millionaire.  For those eight years, Hocking worked part time jobs for poverty wages, and lived at home with her mother who nagged her relentlessly to get a real job that would support her. Hocking said she worked really hard developing her social media platform. I wonder if her mother is nagging her today.

In May and June, my 4th book, The Redemption of Don Juan Casanova, will be going on a book Blog Tour with a $0.99 price drop from $3.99 in addition to plans to run ads on several sites, for instance, BookBub (if the ad request is accepted), Fussy Librarian, and eReaderNewsToday.

UPDATE August 11, 2018

For a little more than a year now, I’ve been experimenting with Amazon ads and learning what works. The focus is on “My Splendid Concubine” because it has the most reviews, three hundred and twelve with 251 four-and-five stars. Amazon has run more than 800k impressions resulting in 4,169 clicks (as of today) since the start of the campaign.  The cost of the clicks so far is $1,167.47 offset by $1,059.31 in royalties from the 380 sales that Amazon has linked to the clicks, but that number is misleading because of sales not related to the clicks from the ad impressions. Total sales are closer to 600 resulting in more than $1,600 in royalties. My guess is that readers that clicked the ad, bought the book, and liked it enough, talked to other readers who bought the book without clicking on one of the ads.

At 5:27 PM today, “My Splendid Concubine” was ranked #15,082 Paid in the Kindle Store and #11 for its specific genre.  Sales for the e-book for August broke 100 copies this morning with twenty days to go before August ends.  I plan to write a blog post about what I’m learning. I just checked and there have been another ten sales so far today.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

 Covers for first 3 novels

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Learning Twitter for authors; then tweeting magic

Several years ago I joined Twitter and set up an automatic feed from my first Blog—iLookChina.net; then I ignored Twitter for more than four years. I had no idea how to use Twitter or Facebook properly. Both sites confused me and Facebook still does.

In fact, it’s been so long since I signed up for my Twitter account, I had to visit Twopcharts.com to discover that I first signed up on March 16, 2009—1,782 days counting back from January 31, 2014, but I started building my author’s platform December 2007 when I launched my first website. The blogs came later, and after I started to seriously blog in 2010, sales took off from 341 for 2009 to 2,375 for 2010, and in 2013, my work sold 5,044 books—the best year yet.

Then last May—1,531 days or 4.19 years after I signed up for my Twitter account—I was encouraged by another author to seriously start working it. A week later a speaker at the Berkeley Branch of the California Writers Club (est. 1906 by Jack London and friends)—where I am a member—told the audience that writers/authors needed to be on Twitter—that Twitter was crucial for an author’s platform.

Still not sure how to use Twitter, I found a short tutorial and read it; then turned to YouTube and watched several videos. The embedded videos in this post may give you an idea of what YouTube has to offer.

On May 25, 2013, I posted my first original tweet—Historical Novel Review says “written in gritty way enhanced by vivid compelling descriptions that seem too real” @ http://goo.gl/gPnwP 

Since then—for the 251 days before January 31, 2014—I retweeted or posted almost 35,000 times, and I’m still learning how to use Twitter properly.

In those first-four years while I was doing little to nothing with Twitter beyond automatic feeds from my first Blog, my Twitter page attracted about 400 followers.

But since May 25, 2013 that number has improved dramatically; when I starting writing this post, I had more than 4,200 followers and was following more than 4,600.  I’m also retweeting and tweeting three times a day when possible—a morning Twitter session; another one in the afternoon, and a third in the evening. I know there are sites—like Hootsuite—that offer automatic feeds of one kind or another, but I haven’t taken advantage of that yet. I’m still thinking about it.

I’ve also discovered that everyone on Twitter doesn’t tweet the same way. For instance, there are those—it seems—who tweet an endless stream of thank you, thank, thank you, and don’t say much of anything else. Then there are others who tweet stuff that doesn’t work well for retweeting.

I have now developed a routine where I post two originals tweets together and then retweet (RT) others five or more times who retweeted one of my originals. The reason I follow this pattern is so anyone who retweets my tweets won’t have to scroll far down the page to find one to RT, because I’ve learned that it isn’t always easy to find something to RT when you have to scroll for several minutes past hundreds of tweets searching for one that’s worth retweeting.

Anyway, I maintain four Blogs and in each pair of original tweets I post, I Tweet something that includes a shortened link that leads back to one of my blog posts [where I have written and published more than 2,200 posts], Websites or my books on Amazon. I almost never thank anyone for retweeting my tweets. Instead, I visit their Twitter page and RT something interesting they tweeted—if I can find something interesting.

The results of this effort and then some [the following numbers are based on referrers for All time]:

By 6:46 PM on Thursday, January 30, 2014, my Soulful Veteran Blog had a total of 160 visitors who had arrived from Twitter; 2,046 from search engines; 474 from the Website for My Splendid Concubine; 10 from my Facebook page, and 3 from Google +.

iLookChina.net has had 529 visitors arrive from Twitter; 234,889 from search engines; 1,284 from Facebook, and 520 from Google +.

Crazy Normal—my blog about education, teaching and parenting—has had 407 visitors from Twitter; 254 from DianeRavitch.net; 93 from Facebook; 9,765 from search engines, and 50 from Google +.

For my signature Website/Blog—Lloyd Lofthouse.org—925 arrived from Twitter; 8,214 through search engines; 1,849 from Yahoo! (where I leave comments in news piece forums); 479 from Facebook; 11 from LinkedIn, and one from Google +.

Note that this isn’t the entire list of referrals to my Blogs—visitors arriving from other sites and sources.

As for book sales, there’s no way to link sales to Twitter, Facebook, Google +, my Blogs/Websites or any other site, but my first two novels have sold almost twenty thousand copies and continue to sell steadily.

_______________________

Lloyd Lofthouse is a former U.S. Marine and Vietnam Veteran,
who taught in the public schools for thirty years (1975 – 2005).

His third book is Crazy is Normal, a classroom exposé, a memoir. “Lofthouse presents us with grungy classrooms, kids who don’t want to be in school, and the consequences of growing up in a hardscrabble world. While some parents support his efforts, many sabotage them—and isolated administrators make the work of Lofthouse and his peers even more difficult.” – Bruce Reeves

lloydlofthouse_crazyisnormal_web2_5

Lofthouse’s first novel was the award winning historical fiction My Splendid Concubine [3rd edition]. His second novel was the award winning thriller Running with the Enemy. His short story A Night at the “Well of Purity” was named a finalist of the 2007 Chicago Literary Awards. His wife is Anchee Min, the international, best-selling, award winning author of Red Azalea, a New York Times Notable Book of the Year (1992).

To follow this Blog via E-mail see upper left-hand column and click on “FOLLOW!”